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Average Ratings 0 Ratings

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features
design
support

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Description

OptiKPI is a CRM and retention platform that was designed specifically for iGaming companies. It provides them with data-driven tools to improve player engagement, retention and lifetime value. The platform uses real-time data from customers to deliver customized marketing campaigns that increase revenue and foster loyalty. OptiKPI, built by marketing experts, simplifies complex retention strategy, allowing businesses create tailored experiences that resonate well with players. Intelligent segmentation, automated campaign, and real-time monitoring are just some of the capabilities that come with this platform. These features help businesses engage their players and drive long-term values. OptiKPI supports businesses of all sizes by providing enterprise-level features in a user-friendly package.

Description

Symplify is a cross-channel CRM and marketing automation platform designed for marketers and CRM teams who need to move fast without losing relevance. Built in Stockholm with European data hosting, Symplify helps businesses across ecommerce, entertainment, and iGaming deliver personalised customer journeys at scale, across email, SMS, push, on-site, and more. With over 3.3 billion messages sent through the platform every year, it is built for high-volume operations, handling large data streams at scale while keeping automation simple to manage. AI is built into the platform across segmentation, churn prediction, and campaign optimisation. Symplify connects all customer touchpoints into a single view, enabling teams to act on behaviour in real time rather than working from batch reports. Journeys trigger automatically based on what customers do, not what was scheduled weeks in advance. The result is communication that feels relevant because it is relevant. We have been in this space for over 25 years, and the person who wrote the first line of Symplify code still leads the product today. Trusted by operators across Europe and globally, Symplify is the platform for teams that want to own their customer data, act on it in real time, and build relationships that last.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

No images available

Screenshots View All

Integrations

Firebase Yes 
Flows No 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
Mailchimp Yes 
Playable No 
SendGrid Yes 
Textlocal Yes 
Twilio Yes 

Integrations

Firebase No 
Flows Yes 
HubSpot CRM No 
HubSpot Customer Platform No 
Mailchimp No 
Playable Yes 
SendGrid No 
Textlocal No 
Twilio No 

Pricing Details

Contact for pricing
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App Yes 
Windows Yes 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

OptiKPI

Founded

2016

Country

Finland

Website

www.optikpi.com

Vendor Details

Company Name

Symplify

Founded

2000

Country

Sweden

Website

symplify.com

Product Features

CRM

Calendar/Reminder System No 
Call Logging No 
Document Storage No 
Email Marketing Yes 
Internal Chat Integration Yes 
Lead Scoring Yes 
Marketing Automation Integration Yes 
Mobile Access Yes 
Quotes / Proposals No 
Segmentation Yes 
Social Media Integration No 
Task Management Yes 
Territory Management Yes 

Product Features

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders Yes 
CAN SPAM Compliance Yes 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor Yes 

Email Template Design

A/B Testing Yes 
Code From Scratch Yes 
Drag & Drop Editing Yes 
Image Library Yes 
Import HTML Code No 
Mobile-Friendly / Responsive Yes 
Potential Issue Identification No 
Premade Templates Yes 
Proofing No 
Reporting / Analytics Yes 
Text Editor Yes 
Theme Editor No 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence Yes 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence No 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking Yes 

SMS Marketing

2-Way Messaging No 
Artificial Intelligence No 
Contact Management Yes 
MMS Yes 
Mass Texting Yes 
Message Personalization Yes 
Mobile Coupons No 
Mobile Keywords Yes 
Polls / Voting No 
Reporting/Analytics Yes 
Scheduled Messaging Yes 
Shortcodes Yes 
Text-to-Win No 

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