Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
At the forefront of digital marketing, OpenAudience enables outreach to every adult with a digital footprint across various devices, screens, and households on the open web. This innovative platform stands as a pioneering solution for people-based marketing, offering unique capabilities that enhance advertising efficiency and simplicity throughout the vast landscape of the open web. Engineered on three foundational principles, it prioritizes privacy by design while also integrating data with remarkable accuracy and precision. This allows brands to gain genuine insights into their customers and audiences, thereby driving superior advertising performance and maximizing yield. With the extensive scale of the open web, OpenX is unmatched in its understanding of this digital ecosystem, leveraging over a decade of experience running the industry’s largest and most reputable independent ad exchange for unparalleled reach and impact. As a result, marketers can confidently navigate the complexities of digital advertising while reaping the benefits of a robust and effective platform.
Description
Navigating the complexities of native advertising can be daunting without adequate technology and expertise, but Zemanta streamlines the process significantly. Offering direct access to over 35 networks and exchanges tailored for native advertising, such as Outbrain, Sharethrough, and Triplelift, Zemanta effectively drives traffic and enhances audience engagement. Its key features include:
- Complete Transparency – Insight into network media spend, data expenses, and CPCs
- A single insertion order (IO) that allows budget management across 25+ networks and exchanges
- Integrations with web analytics for tracking post-click performance
- Real-time reporting and optimization capabilities
- Extensive scale, reaching over 250 million unique users in the US
- Targeting audiences using both first and third-party data
Additionally, users can upload and oversee thousands of ads from a unified library. Zemanta's platform automatically adjusts your creative assets to fit various native ad formats, enhancing visibility across multiple channels. With the convenience of a single insertion order, you can efficiently manage budgets across more than 35 sources in real time, making your advertising efforts more effective. This ensures that marketers can focus on strategic growth while leveraging Zemanta’s robust technology to simplify their campaigns.
API Access
Has API
API Access
Has API
Integrations
ASTRAD DSP
Adagio
Bionic for Agencies
BlueConic
Bucksense
Flowplayer
FreeWheel Beeswax
Hu-manity.co Privacy Experience
MINT
Madgex
Integrations
ASTRAD DSP
Adagio
Bionic for Agencies
BlueConic
Bucksense
Flowplayer
FreeWheel Beeswax
Hu-manity.co Privacy Experience
MINT
Madgex
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
OpenX
Founded
2008
Country
United States
Website
www.openx.com
Vendor Details
Company Name
Outbrain
Founded
2006
Country
United States
Website
www.zemanta.com
Product Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving
App Monetization
Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads
Product Features
App Monetization
Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads