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features
design
support

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Write a Review

Description

At the forefront of digital marketing, OpenAudience enables outreach to every adult with a digital footprint across various devices, screens, and households on the open web. This innovative platform stands as a pioneering solution for people-based marketing, offering unique capabilities that enhance advertising efficiency and simplicity throughout the vast landscape of the open web. Engineered on three foundational principles, it prioritizes privacy by design while also integrating data with remarkable accuracy and precision. This allows brands to gain genuine insights into their customers and audiences, thereby driving superior advertising performance and maximizing yield. With the extensive scale of the open web, OpenX is unmatched in its understanding of this digital ecosystem, leveraging over a decade of experience running the industry’s largest and most reputable independent ad exchange for unparalleled reach and impact. As a result, marketers can confidently navigate the complexities of digital advertising while reaping the benefits of a robust and effective platform.

Description

SmartyAds is a full-stack programmatic infrastructure that makes advertising easy for publishers and advertisers. It took 7+ years to create it, but now it has everything you need to make your campaigns a success: DSP and SSP, DMP, White Label Solutions, and DSP and SSP. The platforms streamline the process by allowing you to prioritize who, where, and how to trade with. This will help you achieve your goals quickly.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

ASTRAD DSP Yes 
AcuityAds Yes 
AdMachine No 
Adagio Yes 
Adloox Yes 
Amazon Transparent Ad Marketplace (TAM) Yes 
Amazon Unified Ad Marketplace (UAM) Yes 
BlueConic Yes 
Bucksense Yes 
DV Publisher Suite Yes 
Flowplayer Yes 
IngeniousPlex No 
Madgex Yes 
Mochahost Yes 
PubGalaxy Yes 
PubPower Yes 
Snigel Yes 
Tapad Yes 
Vuukle Yes 
diDNA Yes 

Integrations

ASTRAD DSP No 
AcuityAds No 
AdMachine Yes 
Adagio No 
Adloox No 
Amazon Transparent Ad Marketplace (TAM) No 
Amazon Unified Ad Marketplace (UAM) No 
BlueConic No 
Bucksense No 
DV Publisher Suite No 
Flowplayer No 
IngeniousPlex Yes 
Madgex No 
Mochahost No 
PubGalaxy No 
PubPower No 
Snigel No 
Tapad No 
Vuukle No 
diDNA No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

OpenX

Founded

2008

Country

United States

Website

www.openx.com

Vendor Details

Company Name

SmartyAds

Founded

2013

Country

United States

Website

smartyads.com

Product Features

Ad Server

A/B Testing No 
Ad Inventory Management No 
Ad Optimization No 
Banner Management No 
Conversion Tracking No 
Mobile Ad Serving No 
Native Ad Serving No 
Newsletter / Email Ad Serving No 
Referrals / Affiliates No 
Rich Media Ad Serving No 
Video Ad Serving No 

App Monetization

Banner Ads Yes 
Data Monetization Yes 
Dynamic Product Ads Yes 
Native Ads Yes 
Playable Ads Yes 
Rich Media Ads Yes 
Sponsorships No 
Subscriptions No 
Video Ads Yes 

Product Features

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign Yes 

Data Management

Customer Data Yes 
Data Analysis Yes 
Data Capture No 
Data Integration Yes 
Data Migration Yes 
Data Quality Control Yes 
Data Security Yes 
Information Governance No 
Master Data Management No 
Match & Merge Yes 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking No 

Predictive Analytics

AI / Machine Learning Yes 
Benchmarking No 
Data Blending Yes 
Data Mining Yes 
Demand Forecasting Yes 
For Education No 
For Healthcare No 
Modeling & Simulation Yes 
Sentiment Analysis Yes 

Revenue Management

Competitor Analysis No 
Dynamic Pricing No 
For Airlines No 
For Hospitality Industry No 
Forecasting No 
Inventory Control Yes 
Price Optimization Yes 
Recommendation Engine No 
Yield Management Yes 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

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