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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

OpenText Core Web Optimization is a comprehensive web personalization and testing platform that enables organizations to craft, test, and launch highly targeted web experiences. Leveraging audience segmentation and advanced targeting, the platform facilitates precise delivery of content that resonates with diverse visitor segments. It offers robust A/B and multivariate testing to optimize user engagement and conversion rates efficiently at scale. Integration with OpenText Web CMS and Google Marketing Platform allows seamless syncing of customer data, enhancing audience differentiation and contextual analytics. The platform supports flexible deployment with both SaaS and managed service options to minimize downtime and maintain service continuity. Teams benefit from detailed custom reporting that tracks visitor behavior, engagement, and conversion, enabling informed decision-making. OpenText Core Web Optimization also delivers tailored experiences across all device types, emphasizing mobile-first optimization through continuous testing. Overall, it empowers marketers and developers to accelerate time to market while maximizing digital marketing ROI.

Description

Optibase serves as a platform for A/B testing and optimizing conversion rates for various websites, including those built on Webflow and WordPress. Marketers and developers can utilize this tool to design, execute, and analyze split tests on entire pages or specific elements, as well as conduct multivariate and URL-based tests that compare different variations of a page. The inclusion of heatmaps and session recordings allows teams to track user interactions, such as clicks and scrolling patterns, facilitating an understanding of visitor behavior. Additionally, features for personalization and audience targeting enable the creation of customized web experiences that cater to specific user groups. Users can also monitor conversion rates to assess the effectiveness of different variants and measure overall results. Management of experiments is conveniently conducted through Optibase's web dashboard, along with its integration via a Webflow app or WordPress plugin, while script-based installation accommodates other types of website builders as well. This platform is designed for marketers, growth teams, agencies, and developers keen on exploring visitor behavior, testing modifications to their sites, and leveraging the insights gained from experiments to inform updates aimed at enhancing conversions. With its comprehensive set of features, Optibase empowers users to make data-driven decisions that foster growth and improve website performance.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Amplitude No 
Contentsquare Yes 
Google Analytics No 
Google Cloud BigQuery No 
Google Tag Manager No 
Mixpanel No 
Model Context Protocol (MCP) No 
PostHog No 
Stripe No 
Webflow No 
WordPress No 

Integrations

Amplitude Yes 
Contentsquare No 
Google Analytics Yes 
Google Cloud BigQuery Yes 
Google Tag Manager Yes 
Mixpanel Yes 
Model Context Protocol (MCP) Yes 
PostHog Yes 
Stripe Yes 
Webflow Yes 
WordPress Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$79/month
The free plan supports up to 10,000 tested users and one active test. Paid plans start with Basic at $79/month or $790 billed annually; Business is $159/month, and Professional is $319/month.
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

OpenText

Founded

1991

Country

Canada

Website

www.opentext.com/products/core-web-optimization

Vendor Details

Company Name

Optibase

Website

www.optibase.io

Product Features

AB Testing

Audience Targeting No 
Campaign Segmentation No 
Funnel Analysis No 
Heatmaps No 
Landing Pages / Web Forms No 
Multivariate Testing No 
Split Testing No 
Statistical Relevance Analysis No 
Surveys No 
Test Scheduling No 
Visual Editor No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Website Optimization Tools

Competitor Analysis No 
Content Management No 
Keyword Research Tools No 
Link Management No 
Performance Metrics No 
Problem Area Alerts No 

Product Features

AB Testing

Audience Targeting No 
Campaign Segmentation No 
Funnel Analysis No 
Heatmaps No 
Landing Pages / Web Forms No 
Multivariate Testing No 
Split Testing No 
Statistical Relevance Analysis No 
Surveys No 
Test Scheduling No 
Visual Editor No 

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