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Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

OpenText Core Web Optimization is a comprehensive web personalization and testing platform that enables organizations to craft, test, and launch highly targeted web experiences. Leveraging audience segmentation and advanced targeting, the platform facilitates precise delivery of content that resonates with diverse visitor segments. It offers robust A/B and multivariate testing to optimize user engagement and conversion rates efficiently at scale. Integration with OpenText Web CMS and Google Marketing Platform allows seamless syncing of customer data, enhancing audience differentiation and contextual analytics. The platform supports flexible deployment with both SaaS and managed service options to minimize downtime and maintain service continuity. Teams benefit from detailed custom reporting that tracks visitor behavior, engagement, and conversion, enabling informed decision-making. OpenText Core Web Optimization also delivers tailored experiences across all device types, emphasizing mobile-first optimization through continuous testing. Overall, it empowers marketers and developers to accelerate time to market while maximizing digital marketing ROI.

Description

OpenText™ Lens™ is a robust and intuitive cloud-based application designed to provide transparency into the data interactions among enterprise applications, connected systems, customers, suppliers, and trading partners. By utilizing Lens, businesses can acquire the insights necessary to track the health of their processes against key performance indicators, enabling rapid responses to significant events and enhancing overall productivity. This tool ensures that insights related to integrated data flows are readily available to business users, allowing for an extended visibility that goes beyond the IT department. Users are treated to a top-tier experience, personalized through features like notifications, alerts, reporting, and collaboration tools. All data flows processed on the OpenText™ Trading Grid™ platform can be viewed in a unified interface, facilitating a comprehensive understanding of operations. This full visibility into various integration flows provides detailed insights into business processes in near real-time, empowering organizations to leverage data-driven insights for agile management. Moreover, by proactively addressing unforeseen challenges and mitigating risks, businesses can maintain their operational integrity and drive success. Ultimately, OpenText™ Lens™ serves as an essential tool for organizations looking to enhance their data visibility and operational efficiency.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Contentsquare Yes 
OpenText B2B Integration Foundation No 

Integrations

Contentsquare No 
OpenText B2B Integration Foundation Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

OpenText

Founded

1991

Country

Canada

Website

www.opentext.com/products/core-web-optimization

Vendor Details

Company Name

OpenText

Country

United States

Website

www.opentext.com/products/lens-data-visibility

Product Features

AB Testing

Audience Targeting No 
Campaign Segmentation No 
Funnel Analysis No 
Heatmaps No 
Landing Pages / Web Forms No 
Multivariate Testing No 
Split Testing No 
Statistical Relevance Analysis No 
Surveys No 
Test Scheduling No 
Visual Editor No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Website Optimization Tools

Competitor Analysis No 
Content Management No 
Keyword Research Tools No 
Link Management No 
Performance Metrics No 
Problem Area Alerts No 

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