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Description
Ogury is an international advertising technology firm that provides privacy-centric advertising solutions to brands, agencies, and publishers by focusing on personas instead of individual identities. Their innovative approach transcends conventional contextual and semantic targeting methods, enabling brands to engage with the appropriate audience while safeguarding personal information. This strategy, referred to as personified advertising, emphasizes the targeting of anonymized personas based on distinct online behaviors and characteristics at the level of ad placements, which ensures privacy while optimizing both precision and effectiveness. The Active Insights platform allows brands to easily access and comprehend persona-driven insights in an engaging manner, thereby improving audience understanding without the need for personal identifiers. Featuring a comprehensive collection of pre-defined personas, the platform empowers brands to efficiently identify and connect with their ideal target audiences. Moreover, Ogury offers customized solutions that include captivating creative formats and strong partnerships with quality publishers, further enhancing their advertising capabilities. As a result, brands can leverage these insights and partnerships to maximize their advertising impact while maintaining consumer trust.
Description
Persona Engine is an advanced platform that utilizes artificial intelligence to convert raw customer information into engaging, detailed personas, assisting organizations in enhancing product design, validating concepts, and executing focused marketing campaigns; users can easily upload both internal and external data, segment it through clustering algorithms, and enhance these segments with AI-generated insights, ensuring that every persona accurately mirrors actual behaviors, preferences, and characteristics, which allows teams to engage with these personas through chat simulations as if they were conversing with a focus group, thus replacing conventional research techniques, conducting A/B tests, refining messaging and channel strategies, and making informed, data-driven choices; its objective is to improve engagement, retention, conversion rates, the success of product launches, and operational efficiency by providing a smooth experience in persona creation, visualization, testing, and reuse across various sectors such as retail, communications, financial services, hospitality, and life sciences, among others, ultimately enabling businesses to achieve their strategic goals more effectively.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Ogury
Founded
2014
Country
United Kingdom
Website
ogury.com
Vendor Details
Company Name
Persona Engine
Country
Netherlands
Website
personaengine.com
Product Features
Product Features
Artificial Intelligence
Chatbot
For Healthcare
For Sales
For eCommerce
Image Recognition
Machine Learning
Multi-Language
Natural Language Processing
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation
Virtual Personal Assistant (VPA)
Customer Engagement
Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content
