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Description
Odyssey serves as a multi-touch attribution tool that seamlessly connects with your Google Analytics, offering valuable insights into the actual effectiveness of your marketing channels. By leveraging the actionable insights provided by Odyssey, you can enhance your online marketing performance significantly. The tool meticulously analyzes each traffic source, delivering tailored ad spend recommendations for every advertisement. By comparing these suggestions with your current expenditures, you can uncover potential opportunities and identify any bottlenecks in your strategy. To begin utilizing Odyssey, all you require is access to Google Analytics. It effectively utilizes your raw click data from Google Analytics, enabling you to gain practical insights. Integration with all your marketing channels is straightforward, allowing you to assess the incremental value contributed by each channel at every level. Recognizing that customers interact with multiple devices, our attribution model is specifically optimized for this reality. By utilizing all available data, Odyssey constructs a comprehensive view of the full customer journey, incorporating cross-device attribution. Consequently, you receive a holistic perspective of the customer journey, all presented in a single, cohesive view, empowering you to make informed marketing decisions.
Description
Verfacto is an analytical solution for data-driven marketing. It automatically analyzes eCommerce data to generate insights that improve the performance of digital marketing. You already pay for traffic, so make the most of it!
- Increase conversion rates with data-driven marketing on-site
- Use behavioral insights to better understand your customers and predict what they will purchase and how much they will spend.
Smart cross-sell and upsell strategies can help you sell more.
Identify the best acquisition channels for you.
- Manage the impact of discounts and create data-driven discount strategies that increase customer retention and revenue.
- Use AI customer segmentation to tailor communication with customers
API Access
Has API
API Access
Has API
Integrations
Shopify
WooCommerce
Facebook
Google Analytics
Instagram
Magento
OpenCart
PrestaShop
Integrations
Shopify
WooCommerce
Facebook
Google Analytics
Instagram
Magento
OpenCart
PrestaShop
Pricing Details
$250 per month
Free Trial
Free Version
Pricing Details
€99 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Odyssey
Founded
2016
Country
Netherlands
Website
odysseyattribution.co
Vendor Details
Company Name
Verfacto
Country
Switzerland
Website
www.verfacto.com
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics