Compare Oculid vs. Tobii Pro Lab in 2025

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Description

Utilize our smartphone-based eye tracking technology to analyze how users allocate their focus while engaging with your digital products, promotional materials, or overall brand. Gain insights into user behavior by examining video recordings, heatmaps, click patterns, test durations, and task completions, which highlight the features that capture attention and hold significance. Participants can conveniently join your study using their smartphones within their everyday settings, ensuring a natural interaction experience. Acquire dependable data and conduct remote studies with assured accuracy, allowing you to save up to 80% of the time and 70% of the total costs compared to traditional in-lab testing, without compromising on quality. Instantly review and dissect the findings on Oculid’s platform, where you can analyze and contrast results across different participants and tasks, creating visual representations based on chosen metrics like taps and fixations. Witness the outcomes as soon as each participant finishes and submits their results, enabling you to make timely and informed decisions regarding your digital offerings. This innovative approach not only enhances the efficiency of your research but also empowers you to understand user engagement on a deeper level.

Description

Pro Lab is an advanced eye tracking software tailored for executing experimental research using Tobii Pro hardware. This versatile platform assists researchers throughout the complete research process, accommodating both straightforward and intricate experiments. When combined with Tobii Pro hardware, Pro Lab forms a comprehensive solution aimed at exploring human behavior. It features an intuitive visual interface and specialized software tools that effectively support researchers at every stage of an eye tracking experiment—ranging from test design and data collection to detailed analysis. By promoting sound experimental practices, Pro Lab enables newcomers to easily embark on their eye tracking journey while also providing substantial flexibility to accommodate evolving research objectives. Furthermore, Pro Lab is specifically crafted to work seamlessly with our screen-based and wearable eye trackers, ensuring optimal and efficient processing of data streams for researchers seeking high-quality insights. This synergy enhances the overall research experience, making it more robust and insightful.