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Description

Leverage the capabilities offered by the Objective Platform to achieve your objectives in a cost-efficient manner or maximize the returns on your set budget. It is important to move beyond relying solely on metrics from specific channels. Instead, assess how your marketing expenditures contribute to your overall business goals. Establish your definitive source of truth. With the Objective Platform, you can streamline the processes of data collection, validation, and integration from over 200 sources, enabling you to obtain results more swiftly and accurately. Employ modeling techniques to connect business outcomes with media spending and other significant variables. The approach is both objective and transparent. Utilize our proven dashboards and reports to gain insights into what drives your marketing and media performance. This platform not only assists you in measuring the effectiveness of your marketing investments but also helps pinpoint anomalies. By applying these insights, you can begin to test new strategies and refine your approach for even greater effectiveness. Ultimately, this will empower you to make informed decisions that enhance your marketing efforts.

Description

Achieve a comprehensive understanding of your True Lead Value at every stage of your marketing journey. Gain complete insight into the origins of your leads, their behaviors, and the actual worth of your marketing efforts. Take control of the most crucial KPIs that influence your marketing funnels, designed specifically by marketers for marketers. Recognize how each interaction within your marketing strategy can either enhance or diminish the value of your leads. Merge various touchpoints and lead sources to identify which traffic channels yield the highest value, while also monitoring revenue throughout the entire customer lifecycle, even extending years into the future. Access practical insights without needing any coding skills, spreadsheet manipulation, or complicated pivot tables—find the answers to your pressing questions in mere seconds. Effortlessly integrate your existing data without any coding, combining inputs from your email marketing platforms, merchant accounts, and more, guaranteeing complete accuracy in both your revenue and lead tracking. This streamlined approach empowers you to make informed decisions based on reliable data and real-time insights.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AWeber No 
ActiveCampaign No 
Adobe Marketo Engage No 
Axis LMS No 
Drip No 
Facebook No 
HubSpot CRM No 
HubSpot Customer Platform No 
Klaviyo No 
Mailchimp No 
MemberMouse No 
Nekton.ai No 
Ontraport No 
PayPal No 
Salesforce No 
SamCart No 
Stackreaction No 
Stripe No 
WooCommerce No 
Zapier No 

Integrations

AWeber Yes 
ActiveCampaign Yes 
Adobe Marketo Engage Yes 
Axis LMS Yes 
Drip Yes 
Facebook Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
Klaviyo Yes 
Mailchimp Yes 
MemberMouse Yes 
Nekton.ai Yes 
Ontraport Yes 
PayPal Yes 
Salesforce Yes 
SamCart Yes 
Stackreaction Yes 
Stripe Yes 
WooCommerce Yes 
Zapier Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$95/month
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Objective Partners

Founded

2014

Country

Netherlands

Website

www.objectivepartners.com

Vendor Details

Company Name

SegMetrics

Founded

2015

Country

United States

Website

segmetrics.io

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics No 
Website Analytics No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation No 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

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