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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

The Dutch-originated customer data platform, Nominow, collects touchpoint data from any operational source within your organization. It consistently enhances and develops customer profiles into a singular data repository, which proves invaluable for any marketing initiative, event, or customer engagement you wish to pursue. Since each organization possesses its own tailored marketing technology stack, every implementation of Nominow is distinct. We collaborate with your team to evaluate the existing circumstances, contextual factors, and strategic goals for which Nominow will be utilized. This includes a thorough analysis of customer data sources and applications, the IT landscape, and particular requirements. Your Nominow setup is customized to align perfectly with your unique situation and needs. Our focus is on empowering you to manage your customer data effectively, ensuring that you have access to truly actionable insights whenever required. Typically, the process of implementing Nominow spans a duration of 6 to 8 weeks, allowing for a swift integration into your operations. This timeline ensures that your organization can quickly begin to leverage the full potential of its customer data.

Description

Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe Advertising Cloud
Adobe Analytics
Copernica
Databricks
Eyeota
Facebook
Google Analytics
IBM WebSphere Application Server
Ingenta Commercial
Magento
Mailchimp
Microsoft Dynamics 365
OmniPOS
Qlik Cloud Analytics
Shopify
Tableau
WeChat
Webpower
X (Twitter)

Integrations

Adobe Advertising Cloud
Adobe Analytics
Copernica
Databricks
Eyeota
Facebook
Google Analytics
IBM WebSphere Application Server
Ingenta Commercial
Magento
Mailchimp
Microsoft Dynamics 365
OmniPOS
Qlik Cloud Analytics
Shopify
Tableau
WeChat
Webpower
X (Twitter)

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Nominow

Country

Netherlands

Website

www.nominow.com/en

Vendor Details

Company Name

TransUnion

Founded

1968

Country

United States

Website

www.transunion.com/solution/truaudience

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Product Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

Alternatives

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Segments

Tresl

Alternatives

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