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Description

Nielsen ONE serves as an all-encompassing cross-media measurement tool that offers consolidated insights into how audiences engage with linear television, streaming, and various digital platforms. By synthesizing both first-party and third-party audience data, it allows for meticulous media planning and evaluation, which in turn supports the development of tailored, impactful advertising campaigns aimed at reaching the target audience at optimal moments. This platform provides deduplicated metrics for advertisements as well as content, granting a cohesive perspective on audience behavior that aids in shaping content creation and monetization strategies. Utilizing a unique identity system, Nielsen ONE merges panel data, third-party identity details, and direct publisher connections to yield precise, person-level impressions for campaigns. Furthermore, with its capability for four-screen ad deduplication, it effectively assesses viewer engagement across a range of devices, including connected TVs, computers, and mobile phones, while also incorporating out-of-home, broadband-only, and over-the-air viewing statistics. Overall, Nielsen ONE enhances the media landscape by equipping advertisers and content creators with the insights needed to optimize their outreach efforts.

Description

Vistar revolutionizes the out-of-home advertising sector by utilizing innovative technology that significantly improves the processes of buying, selling, and managing digital signage media. Their comprehensive programmatic ecosystem is designed to maximize the potential of digital out-of-home (DOOH) advertising for businesses. This ecosystem encompasses a demand-side platform (DSP), a supply-side platform (SSP), and digital signage software, including their ad platform and Cortex, all seamlessly integrated to facilitate data-driven, automated, and measurable transactions within the DOOH landscape. Automated creative transcoding guarantees that standard creative sizes are displayed flawlessly on any out-of-home screen. Businesses can enhance their targeting strategies by leveraging first-party data or partnering with industry leaders, ensuring that consistent targeting across all DOOH channels can be achieved effortlessly without manual intervention. Vistar's solutions empower advertisers to engage with audiences in the real world, making it easier to connect with potential customers wherever they are.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Advantage
Eyeota
Google Ads
Instagram
LinkedIn
SeenLabs
Spotai
Vendron
YouTube

Integrations

Advantage
Eyeota
Google Ads
Instagram
LinkedIn
SeenLabs
Spotai
Vendron
YouTube

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Nielsen

Country

United States

Website

www.nielsen.com/solutions/audience-measurement/nielsen-one/

Vendor Details

Company Name

Vistar Media

Founded

2011

Country

United States

Website

vistarmedia.com

Product Features

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