Average Ratings 0 Ratings
Average Ratings 2 Ratings
Description
Nielsen ONE serves as an all-encompassing cross-media measurement tool that offers consolidated insights into how audiences engage with linear television, streaming, and various digital platforms. By synthesizing both first-party and third-party audience data, it allows for meticulous media planning and evaluation, which in turn supports the development of tailored, impactful advertising campaigns aimed at reaching the target audience at optimal moments. This platform provides deduplicated metrics for advertisements as well as content, granting a cohesive perspective on audience behavior that aids in shaping content creation and monetization strategies. Utilizing a unique identity system, Nielsen ONE merges panel data, third-party identity details, and direct publisher connections to yield precise, person-level impressions for campaigns. Furthermore, with its capability for four-screen ad deduplication, it effectively assesses viewer engagement across a range of devices, including connected TVs, computers, and mobile phones, while also incorporating out-of-home, broadband-only, and over-the-air viewing statistics. Overall, Nielsen ONE enhances the media landscape by equipping advertisers and content creators with the insights needed to optimize their outreach efforts.
Description
Empowering brands, agencies, publishers to know and grow their audiences with an intelligent audience platform.
API Access
Has API
No
API Access
Has API
No
Integrations
Commanders Act
No
Datahive360
No
Desktop.com
No
Eyeota
No
Factori
No
FuseCommander
No
Hu-manity.co Privacy Experience
No
Infinity Call Tracking
No
Kleene
No
MINT
No
Integrations
Commanders Act
Yes
Datahive360
Yes
Desktop.com
Yes
Eyeota
Yes
Factori
Yes
FuseCommander
Yes
Hu-manity.co Privacy Experience
Yes
Infinity Call Tracking
Yes
Kleene
Yes
MINT
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Nielsen
Country
United States
Website
www.nielsen.com/solutions/audience-measurement/nielsen-one/
Vendor Details
Company Name
Quantcast
Founded
2006
Country
United States
Website
www.quantcast.com
Product Features
Product Features
Advertising Agency
Campaign Management
Yes
Collaboration
No
Document Management
No
File Sharing
No
Project Management
Yes
Task Management
Yes
Time Tracking
No
Audience Intelligence
AI / Machine Learning
Yes
Audience Segmentation
Yes
Competitive Intelligence
Yes
Content Tracking
Yes
Data Visualization
No
Data-Driven Insights
Yes
Filters / Search
Yes
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No
Reporting
Customizable Dashboard
No
Data Source Connectors
No
Drag & Drop
No
Drill Down
Yes
Email Reports
No
Financial Reports
No
Forecasting
No
Marketing Reports
Yes
OLAP
No
Report Export
No
Sales Reports
No
Scheduled / Automated Reports
Yes
Video Advertising
Ad Optimization
Yes
Collaboration Tools
No
Creative Asset Management
Yes
Demand-Side Platform (DSP)
Yes
Design Ads
Yes
Display Advertising
Yes
In-App Video
Yes
Media Buying
Yes
Reporting / Analytics
Yes
Social Advertising
No
Supply-Side Platform (SSP)
Yes
Video Monetization
No