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ease
features
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support

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Description

Nielsen Media Impact serves as an all-encompassing media planning tool aimed at assisting agencies, advertisers, and publishers in making financially savvy choices regarding audience engagement with their content and advertising efforts. This solution is structured into two main components: the insights module, which provides users with the ability to delve into detailed data concerning consumer media habits and pinpoint the most effective platforms for audience engagement, and the planning module, which facilitates the enhancement of media strategies and the development of various planning scenarios to judiciously distribute GRP flights, weights, and budgets. Among its notable features is the capacity to examine past campaign data to gain insights into how well the target audience was engaged, assess budget modifications and media distribution to enhance overall performance, scrutinize schedules while experimenting with different scenarios to elevate impression levels and optimize flighting patterns, and establish customizable KPIs that aid in crafting marketing strategies aimed at fulfilling specific objectives. Additionally, the platform encourages a data-driven approach to media planning, empowering users to make informed decisions that align with their marketing goals.

Description

Shipyard AI is a web-based application designed for multiple users, governed by specific roles and permissions, that employs an optimization-focused automated capacity planner to generate and distribute laydown maps along with schedules detailing the placement of items over time. This innovative tool offers shipyards exceptional flexibility and enhanced planning capabilities, allowing management and key stakeholders to visualize various production scenarios, assess potential outcomes, and refine their decision-making processes. The shipbuilding industry is characterized by its lengthy and intricate nature, which presents shipyards with numerous obstacles, including diverse hull configurations and the simultaneous construction of multiple vessels. Furthermore, limited space, compounded by alterations to schedules and fabrication plans, adds to the complexity of operations. These challenges necessitate labor-intensive planning activities and a strong emphasis on reducing operational costs. Ultimately, Shipyard AI empowers shipyards to navigate these complexities with greater ease, ensuring they remain competitive in a demanding environment.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Nielsen

Founded

1923

Country

United States

Website

www.nielsen.com/solutions/media-planning/media-impact/

Vendor Details

Company Name

ProModel

Founded

1988

Country

United States

Website

www.promodel.com

Product Features

Product Features

ERP

Accounting Integration
Accounting Management
CRM
Dashboard
Distribution Management
Enterprise Asset Management
Financial Management
HR Management
Inventory Management
Order Management
Project Management
Purchase Order Management
Purchasing
Reporting/Analytics
Sales Management
Supply Chain Management
Warehouse Management

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