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Description
Advertising intelligence is essential for gaining a competitive edge in the marketplace. In the current intricate and saturated media environment, consumers are inundated with content across numerous platforms like never before. To maintain an advantage, businesses must rely on dependable advertising intelligence to formulate effective media strategies and set themselves apart from their rivals. However, how can you effectively oversee the advertising efforts of competing brands across all channels without extending your work hours significantly? Nielsen Ad Intel stands as the most extensive resource for advertising expenditure data at local, national, and international levels available today. Our platform empowers advertisers, agencies, publishers, and advertising platforms to track advertising activities across various mediums, including television, digital, audio, search engines, social media, print, outdoor advertising, and cinema. Furthermore, Ad Intel equips clients with the insights needed to successfully navigate this crowded media landscape, allowing them to recognize potential customers and evaluate brand strategies with clarity and precision. By utilizing our data, businesses can streamline their advertising efforts and enhance their overall market presence.
Description
Utilize our comprehensive cross-media monitoring to detect emerging trends, evaluate opinion-shaping dynamics, and pinpoint potential online crises. Discover how your products are perceived in the media, gauge customer interests, and track the strategic moves of your competitors. Gain access to top-notch social media monitoring data that offers extensive source coverage, accurate information, and personalized tonality presented in an intuitive monitoring tool. With the help of dynamic search profiles, you can leverage the crisis monitoring tool krisen.radar ® to spot unexpected events and critical situations swiftly. Effortlessly create precise searches in mere seconds, eliminating the need for complex operators or convoluted queries. Dive deep into your data with an array of customizable filter options, ensuring maximum adaptability for on-the-spot analyses, even during urgent scenarios. Additionally, by integrating data from various sources—including social networks, your own social media platforms, print media, and broadcast outlets—you can unveil broader connections and insights that inform your strategic decisions. This holistic approach enables you to stay ahead of developments in your industry while fostering a proactive response to challenges.
API Access
Has API
API Access
Has API
Integrations
AdClarity
Admetricks
Eyeota
Supermetrics
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$350 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Nielsen
Country
United States
Website
www.nielsen.com/solutions/media-planning/ad-intelligence/
Vendor Details
Company Name
bc.lab
Founded
2001
Country
Germany
Website
bclab.de
Product Features
Product Features
Competitive Intelligence
Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring