Compare MyTracker vs. SplitMetrics Optimize

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Triple Whale consolidates all metrics from all your tools and puts them in your pocket. We simplify, inform, and save you time. We integrate eCommerce and marketing data from all your favorite apps so you don't have to switch between tabs and apps. All your data can be tracked, tested, and interpreted. Data backing your decisions makes it easier to make informed decisions. AI is being developed to reduce errors and improve your operations across all your tools. You can quickly gain insight into what is working and what isn't, so that you can strategize, optimize, and maximize growth. Get to know all about your customers' spending habits. Forecast and track your most important D2C metrics. You can send daily, weekly, or monthly reports to everyone in the company. You can choose from a template or create your own metrics. Wondering how a 0.5% increase in your conversion rate could affect your profit? Our calculator uses your data for real insight. You can adjust your dashboard to make it work for you and your team.

With TrafficGuard, you can put an end to the worry of polluted traffic disrupting your campaign success. Our advanced ML/AI-powered technology identifies and blocks both simple and complex fraudulent traffic in real time, ensuring your ad spend targets genuine, high-quality clicks and conversions. This leads to better campaign outcomes and an enhanced return on ad spend (ROAS). This robust solution safeguards every dollar of your advertising budget, allowing you to concentrate on reaching your marketing objectives without stress. Let TrafficGuard handle ad fraud protection, so you can confidently manage your: Google Search (PPC) campaigns Mobile user acquisition campaigns Affiliate spending Social media advertising In addition to our technology, we provide expert campaign management and exceptional customer support, making us a reliable partner for all your ad fraud protection needs.

CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions. Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time. The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.) Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors. Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.

CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation--resulting in a more personalized customer experience. Find out which marketing campaigns are generating leads or conversions and use that data for automated call flows and to power your contact centre. Our phone, text, online, and live chat tools allow you to unify communications across your organization. CallTrackingMetrics is trusted by more than 100,000 users worldwide to manage communications for their sales, marketing, and service teams. Call tracking features include reliable dynamic numbers insertion (DNI), for session-level attribution, local and toll-free tracking numbers, and omnichannelattribution across calls, texts and form fills. Contact center features include a browser-based softphone and smart routing options.

Are you tired of bugs and poor UX slipping through the cracks despite extensive internal testing? Elevate your app's quality with Testeum, the SaaS crowdtesting platform designed for high-tech businesses. Whether you're developing a mobile or web app, Testeum connects you to a curated group of testers, handpicked based on your unique criteria. Here's how Testeum helps you stay ahead: - Conduct testing at any stage, from prototype to production-ready apps. - Opt for our self-managed solution or let our expert team manage test strategy and implemntation for you. - Precisely target your test audience with multiple criteria, devices, and environments. - Launch and set up functional or UX testing campaigns in just minutes. - Receive real-time feedback the moment your campaign goes live. - Get actionable results within hours—not days. - Seamlessly integrate test outcomes with your favorite bug-tracking or automation tools. - Access in-depth reports that capture your users' true expectations. Testeum is built to be agile-friendly and incredibly easy to use. Stop guessing what your users want—know it with certainty.

Fraud.net is the world's leading infrastructure for fraud management. It is powered by a sophisticated collective Intelligence network, world-class AI, and a modern cloud-based platform that assists you: * Combine fraud data from all sources with one connection * Detect fraudulent activity in real-time for transactions exceeding 99.5% * Uncover hidden insights in Terabytes of data to optimize fraud management Fraud.net was recognized in Gartner's market guide for online fraud detection. It is a real-time enterprise-strength, enterprise-strength, fraud prevention and analytics solution that is tailored to the needs of its business customers. It acts as a single point-of-command, combining data from different sources and systems, tracking digital identities and behaviors, then deploying the most recent tools and technologies to eradicate fraudulent activity and allow transactions to go through. Get a free trial by contacting us today

Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions: 1. Where is your best traffic coming from? 2. What does the customer journey look like - step by step? 3. How can I contact high-intent, in-market leads? With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.

Runn is a real-time resource management platform with integrated time tracking and powerful forecasting capabilities. Intuitively plan projects and schedule resources with allocations, project phases, milestones, and time off. Flick between monthly, quarterly and half-yearly views to plan for the short and long term. Get a dynamic bird’s-eye view of your entire organization to manage capacity, workload and availability changes as you create your plans. Runn makes resource management dynamic and visual from a single, shared view. Drill into different roles, teams and tags to compare trends and understand which groups are overbooked. Plan out tentative projects to see how plans might change if work gets confirmed. Track projects, view forecasts, and get relevant metrics within Runn. Get insights like utilization, project variance, and overall financial performance. Use Runn’s built-in timesheets to monitor project progress. Runn integrates with Harvest, WorkflowMax, and Clockify. With the API, build your own integrations to connect Runn with your favorite tools.

Looking for fast, easy solutions to protect your entire data lifecycle? Look no further. Melissa’s Web APIs offer a range of capabilities to keep your customer data clean, verified, and enriched. Our solutions work throughout the entire data lifecycle – whether in real time, at point of entry or in batch. • Global Address: Verify & standardize addresses in 240+ countries & territories with postal authority certified coding & premise-level geocoding. • Global Email: Verify email mailboxes, syntax, spelling & domains in real time to ensure they are deliverable. • Global Name: Verify, standardize & parse person & business names with intelligent recognition of millions of first & last names. • Global Phone: Verify phone as active, identify line type, & return geographic details, dominant language & carrier for 200+ countries. • Global IP Locator: Gain a geolocation of an input IP address with lat & long, proxy info, city, region & country. • Property (U.S. & Canada): Return comprehensive property & mortgage info for 140+ million U.S. properties. • Personator (U.S. & Canada): USPS® CASS/DPV certified address checking, name parsing & genderizing, phone & email verification are all easily performed with this API.