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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

MyTracker serves as an all-encompassing analytics and attribution platform tailored for mobile applications and websites. This tool empowers companies to glean valuable audience insights, evaluate advertising effectiveness, and reliably predict revenue streams. Its notable features encompass attribution for both mobile apps and websites, targeted audience engagement, and optimization of advertising campaigns, alongside providing detailed insights into user demographics, interests, and behaviors. Additionally, it offers revenue analytics across diverse traffic sources with long-term lifetime value predictions extending up to two years, as well as an anti-fraud mechanism to actively identify and mitigate ad fraud risks. Users benefit from the capability to export and store unlimited raw data, seamless integration through pre-built plugins for well-known platforms like WordPress and Joomla, and exceptional support available through various channels. With SDK support for platforms including iOS, Android, Unity Ads, and Flutter, along with compatibility with alternative app stores, MyTracker efficiently integrates with multiple advertising sources for enhanced tracking capabilities. This tool stands out as a vital resource for businesses seeking to optimize their digital marketing strategies effectively.

Description

Scalarr offers a cutting-edge solution for mobile ad fraud detection through advanced Machine Learning technology. To combat the most significant threats in mobile advertising, Scalarr employs a dual-layered approach with next-generation algorithms that achieve an impressive accuracy rate of up to 97% in identifying various forms of in-app fraud. Users can experience the benefits of Scalarr by exploring its capabilities to overview, analyze, and thwart mobile app install ad fraud using its unsupervised machine learning features before any harm occurs. The platform utilizes both unsupervised and semi-supervised machine learning techniques to automatically spot and understand fraud patterns across vast datasets. By examining countless clicks, installs, and post-install event variables, Scalarr significantly minimizes both false positives and false negatives in its detection process. With a sophisticated model design prioritizing result accuracy and thoroughness, Scalarr stands out as a robust tool that provides actionable insights at the individual conversion level, ensuring advertisers can make informed decisions regarding their ad campaigns. This comprehensive approach ultimately enhances the overall integrity of mobile advertising strategies.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adjust No 
AppLovin Yes 
AppNext Yes 
Apple Search Ads Yes 
Apple iOS Yes 
AppsFlyer No 
Branch No 
Flutter Yes 
Google Ads Yes 
Joomla! Yes 
Kochava No 
Liftoff Yes 
Mintegral Yes 
Moloco Yes 
OpenCart Yes 
Singular No 
Tenjin No 
WordPress Yes 
Yandex Direct Yes 
mParticle No 

Integrations

Adjust Yes 
AppLovin No 
AppNext No 
Apple Search Ads No 
Apple iOS No 
AppsFlyer Yes 
Branch Yes 
Flutter No 
Google Ads No 
Joomla! No 
Kochava Yes 
Liftoff No 
Mintegral No 
Moloco No 
OpenCart No 
Singular Yes 
Tenjin Yes 
WordPress No 
Yandex Direct No 
mParticle Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

MyTracker

Founded

2014

Country

Netherlands

Website

tracker.my.com

Vendor Details

Company Name

Scalarr

Founded

2016

Country

United States

Website

scalarr.io

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Mobile App Analytics

A/B Testing No 
Channel Attribution No 
Cohort Analysis No 
Funnel Analysis No 
In-App Events Tracking No 
Push Notifications No 
Retention Tracking No 
Revenue Tracking No 
Uninstall Tracking No 

Product Features

Click Fraud

Account Alerts No 
Activity Monitoring No 
IP Address Monitoring No 
IP Blocking No 
Keyword Tracking No 
Refund Management No 
Risk Assessment No 
Time on Site Tracking No 

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