Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise
Since 2013, San Francisco-founded MobileAction has helped apps and games grow through organic and paid user acquisition. A pioneer in app analytics, it is the platform app marketers rely on to climb the top charts on the App Store and the Google Play Store and scale across channels.
MobileAction has been an official Apple Ads Partner since 2020 and joined InMobi Advertising in 2026. Its automation, optimization, research, and monitoring tools cut manual campaign work and reveal high-impact opportunities.
Behind the platform sits data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, giving marketers the intelligence to sharpen app store marketing performance.
Description
SplitMetrics Optimize is an advanced A/B testing platform providing tools for fast and cost-effective app growth at any stage of the app’s lifecycle. SplitMetrics platform helps mobile-first brands cut risks, eliminate guesswork and reduce expenses associated with launching and growing mobile apps and games on the App Store and Google Play.
The platform provides an opportunity to test app and game ideas that are still in the concept phase, get feedback from real users and make data-driven decisions on investing in the concepts that got the greatest resonance on the market. Game developers can test game concepts, meta, core mechanics, gameplay, or plot and validate any app elements, visuals, and messages before going live. The test can be run with the minimal asset of creatives and save up to 6 months of game development. The measurable results with qualitative and quantitative metrics from real users help to make a no-guess data-driven decision on game development.
With SplitMetrics Optimize mobile app publishers can test new app design, features, pricing, or go-to-market messages in live apps without the risk of churning users.
API Access
Has API
No
API Access
Has API
No
Integrations
Adjust
Yes
Apple Search Ads
Yes
AppsFlyer
Yes
Branch
Yes
Kochava
Yes
Singular
Yes
Airbridge
Yes
App Store
Yes
AppMetrica
No
Facebook
No
Integrations
Adjust
Yes
Apple Search Ads
Yes
AppsFlyer
Yes
Branch
Yes
Kochava
Yes
Singular
Yes
Airbridge
No
App Store
No
AppMetrica
Yes
Facebook
Yes
Pricing Details
$15
MobileAction offers different plans for companies at all levels.
Free Trial
Yes
Free Version
Yes
Pricing Details
$13,600/year
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
Yes
Mac
Yes
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
MobileAction
Founded
2013
Country
United States
Website
www.mobileaction.co
Vendor Details
Company Name
SplitMetrics
Founded
2014
Country
United States
Website
splitmetrics.com/optimize/
Product Features
App Store Optimization (ASO)
A/B Testing
No
App Store Localization
Yes
Benchmarking
Yes
Competitor Monitoring
Yes
Keyword Research Tools
Yes
Rank Tracking
Yes
Reporting / Analytics
Yes
Reviews Management
Yes
Sentiment Analysis
No
Campaign Management
Channel Management
Yes
Contact Database
No
Email Marketing
No
Event Triggered Actions
Yes
Lead Management
No
Multi-Campaign
Yes
Mobile App Analytics
A/B Testing
No
Channel Attribution
Yes
Cohort Analysis
Yes
Funnel Analysis
No
In-App Events Tracking
Yes
Push Notifications
No
Retention Tracking
Yes
Revenue Tracking
Yes
Uninstall Tracking
No
Product Features
AB Testing
Audience Targeting
Yes
Campaign Segmentation
Yes
Funnel Analysis
Yes
Heatmaps
Yes
Landing Pages / Web Forms
Yes
Multivariate Testing
Yes
Split Testing
Yes
Statistical Relevance Analysis
Yes
Surveys
Yes
Test Scheduling
Yes
Visual Editor
Yes
Mobile App Analytics
A/B Testing
Yes
Channel Attribution
Yes
Cohort Analysis
Yes
Funnel Analysis
Yes
In-App Events Tracking
Yes
Push Notifications
Yes
Retention Tracking
Yes
Revenue Tracking
Yes
Uninstall Tracking
Yes
Mobile Marketing
Channel Attribution
Yes
Contextual Targeting
Yes
Coupons
No
Email Marketing
No
Engagement Monitoring
Yes
In-App Marketing
Yes
Location-Based Marketing
Yes
Push Notifications
Yes
Text Messaging
No
Text-to-Win
No