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Description

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Since 2013, San Francisco-founded MobileAction has helped apps and games grow through organic and paid user acquisition. A pioneer in app analytics, it is the platform app marketers rely on to climb the top charts on the App Store and the Google Play Store and scale across channels. MobileAction has been an official Apple Ads Partner since 2020 and joined InMobi Advertising in 2026. Its automation, optimization, research, and monitoring tools cut manual campaign work and reveal high-impact opportunities. Behind the platform sits data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, giving marketers the intelligence to sharpen app store marketing performance.

Description

SplitMetrics Optimize is an advanced A/B testing platform providing tools for fast and cost-effective app growth at any stage of the app’s lifecycle. SplitMetrics platform helps mobile-first brands cut risks, eliminate guesswork and reduce expenses associated with launching and growing mobile apps and games on the App Store and Google Play. The platform provides an opportunity to test app and game ideas that are still in the concept phase, get feedback from real users and make data-driven decisions on investing in the concepts that got the greatest resonance on the market. Game developers can test game concepts, meta, core mechanics, gameplay, or plot and validate any app elements, visuals, and messages before going live. The test can be run with the minimal asset of creatives and save up to 6 months of game development. The measurable results with qualitative and quantitative metrics from real users help to make a no-guess data-driven decision on game development. With SplitMetrics Optimize mobile app publishers can test new app design, features, pricing, or go-to-market messages in live apps without the risk of churning users.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adjust Yes 
Apple Search Ads Yes 
AppsFlyer Yes 
Branch Yes 
Kochava Yes 
Singular Yes 
Airbridge Yes 
App Store Yes 
AppMetrica No 
Facebook No 
Google Play Yes 
RevenueCat No 
Slack Yes 
Tenjin No 

Integrations

Adjust Yes 
Apple Search Ads Yes 
AppsFlyer Yes 
Branch Yes 
Kochava Yes 
Singular Yes 
Airbridge No 
App Store No 
AppMetrica Yes 
Facebook Yes 
Google Play No 
RevenueCat Yes 
Slack No 
Tenjin Yes 

Pricing Details

$15
MobileAction offers different plans for companies at all levels.
Free Trial Yes 
Free Version Yes 

Pricing Details

$13,600/year
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

MobileAction

Founded

2013

Country

United States

Website

www.mobileaction.co

Vendor Details

Company Name

SplitMetrics

Founded

2014

Country

United States

Website

splitmetrics.com/optimize/

Product Features

App Store Optimization (ASO)

A/B Testing No 
App Store Localization Yes 
Benchmarking Yes 
Competitor Monitoring Yes 
Keyword Research Tools Yes 
Rank Tracking Yes 
Reporting / Analytics Yes 
Reviews Management Yes 
Sentiment Analysis No 

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions Yes 
Lead Management No 
Multi-Campaign Yes 

Mobile App Analytics

A/B Testing No 
Channel Attribution Yes 
Cohort Analysis Yes 
Funnel Analysis No 
In-App Events Tracking Yes 
Push Notifications No 
Retention Tracking Yes 
Revenue Tracking Yes 
Uninstall Tracking No 

Product Features

AB Testing

Audience Targeting Yes 
Campaign Segmentation Yes 
Funnel Analysis Yes 
Heatmaps Yes 
Landing Pages / Web Forms Yes 
Multivariate Testing Yes 
Split Testing Yes 
Statistical Relevance Analysis Yes 
Surveys Yes 
Test Scheduling Yes 
Visual Editor Yes 

Mobile App Analytics

A/B Testing Yes 
Channel Attribution Yes 
Cohort Analysis Yes 
Funnel Analysis Yes 
In-App Events Tracking Yes 
Push Notifications Yes 
Retention Tracking Yes 
Revenue Tracking Yes 
Uninstall Tracking Yes 

Mobile Marketing

Channel Attribution Yes 
Contextual Targeting Yes 
Coupons No 
Email Marketing No 
Engagement Monitoring Yes 
In-App Marketing Yes 
Location-Based Marketing Yes 
Push Notifications Yes 
Text Messaging No 
Text-to-Win No 

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