Average Ratings 0 Ratings
Average Ratings 1 Rating
Description
A modeling platform has been created to assist marketing teams, analysts, and agencies in evaluating the genuine incremental effects of their marketing expenditures across various channels. In contrast to conventional attribution tools that depend on cookies and focus solely on digital interactions, MixModeler allows organizations to assess the impact of offline advertising methods such as TV, radio, and outdoor promotions, in conjunction with their digital marketing efforts.
This platform merges advanced statistical techniques, such as Bayesian inference and regression analysis, with a user-friendly interface, enabling individuals without a background in data science to engage in sophisticated marketing measurement. Users have the option to either construct custom models manually or take advantage of AI-driven automation, allowing them to rapidly identify which marketing initiatives are yielding tangible business outcomes.
Furthermore, MixModeler provides a range of pricing options, starting from free plans tailored for smaller teams to comprehensive solutions for larger enterprises, thereby making high-quality marketing mix modeling accessible to organizations of all sizes and enhancing their strategic decision-making capabilities.
Description
All marketing data connected. Every marketing touchpoint has a value and ROAS. Multi-touch marketing attribution models. All your marketing data and metrics can be imported into any tool. Optimize your marketing ROI across all channels. Marketers can increase their marketing ROI by connecting all marketing data to our marketing attribution platform. This allows for a 15-44% increase in marketing ROI. You can measure ROI for each channel, campaign, keyword, and creative. Be sure to account for cancellations, returns, and offline conversions. Automate all marketing data collection and reduce time spent formatting and preparing. Instead, focus on insights. Our advanced marketing attribution software makes it easy to access all your data wherever and whenever you need it. Our connectors and APIs make it easy to consume data in any tool. Analyze customer journeys across all touch points and optimize them. Our budget optimiser and marketing attribution software will help you save time while optimizing your budgets.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
Airtable
Apple Search Ads
AppsFlyer
Awin
Azure Blob Storage
Facebook Ads
Google Ads
Google Sheets
HubSpot CRM
HubSpot Customer Platform
Integrations
Airtable
Apple Search Ads
AppsFlyer
Awin
Azure Blob Storage
Facebook Ads
Google Ads
Google Sheets
HubSpot CRM
HubSpot Customer Platform
Pricing Details
Free
Free Trial
Free Version
Pricing Details
$19 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
MixModeler
Founded
2025
Country
United Kingdom
Website
mixmodeler.com
Vendor Details
Company Name
Windsor.ai
Founded
2017
Country
Switzerland
Website
windsor.ai/
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Product Features
Data Analysis
Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking