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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Generate demand rather than simply focusing on leads; Metadata stands out as the premier platform for demand generation, specifically tailored for MQLs, pipeline enhancement, ABM strategies, and overall growth. By harnessing data-driven demand, accounts can transition seamlessly into loyal customers. The platform facilitates the creation of a comprehensive B2B demand engine, effortlessly integrating your marketing stack, content assets, and objectives—leaving the heavy lifting to Metadata. Unearth your marketing sweet spot by constructing audiences through a rich tapestry of technology usage, buyer intent, firmographic data, marketing automation, and CRM sources. With access to an extensive database of 1.2 billion contact profiles, you can experiment and glean insights on a massive scale. Metadata’s advanced AI conducts hundreds of tests automatically, allowing you to pinpoint the most effective combinations of creatives, audiences, and outcomes that resonate with your target accounts. This process enables you to identify demand, optimize revenues, and replicate success consistently. Performance metrics and attribution reporting are meticulously designed around pipeline generation, account engagement levels, and the influence on existing pipeline, among other factors. Built to address the prevalent challenges faced by B2B marketers, we are dedicated to providing an industry-leading solution that empowers companies to thrive in their respective markets. Each feature is developed with the intent to foster growth and alleviate the common obstacles in marketing, ensuring that users can focus on what truly matters: driving their business forward.

Description

Waypoint Software, LLC provides a comprehensive, web-based lead management system that is white-labeled for businesses, streamlining the collection, distribution, and validation of real-time leads. Specifically designed for data mining warehouses, call centers, and data brokers, the platform offers an intuitive interface backed by a powerful delivery engine. Users have the ability to set up incoming data sources and outgoing campaigns without any need for programming skills, which enhances the efficiency of the lead management process. Among its notable features are automated lead distribution, data verification, and aggregation tools, all functioning within a fully automated framework. Established in 2013 and headquartered in Deerfield Beach, Florida, Waypoint Software draws on more than 14 years of expertise in the realms of data mining and internet marketing, enabling them to provide effective solutions for lead management. This deep-rooted experience allows them to continuously evolve their offerings to meet the dynamic needs of their clients.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage Yes 
Allego Yes 
Axis LMS Yes 
Facebook Yes 
HubSpot CRM Yes 
HubSpot Customer Platform Yes 
LeadSift Yes 
LinkedIn Yes 
Salesforce Yes 
Salesforce Agentforce Marketing Yes 
Wufoo Yes 
Zapier Yes 

Integrations

Adobe Marketo Engage No 
Allego No 
Axis LMS No 
Facebook No 
HubSpot CRM No 
HubSpot Customer Platform No 
LeadSift No 
LinkedIn No 
Salesforce No 
Salesforce Agentforce Marketing No 
Wufoo No 
Zapier No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Metadata

Founded

2015

Country

United States

Website

www.metadata.io

Vendor Details

Company Name

Waypoint Software

Founded

2009

Country

United States

Website

waypointsoftware.com

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization No 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing No 
Lead Scoring No 
Progress Tracking No 
Prospecting Tools No 
Target Account Identification Yes 

Advertising Agency

Campaign Management Yes 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Lead Generation

Contact Discovery Yes 
Contact Import/Export Yes 
Lead Capture Yes 
Lead Database Integration Yes 
Lead Nurturing Yes 
Lead Scoring No 
Lead Segmentation Yes 
Pipeline Management No 
Prospecting Tools No 
Visitor Identification Yes 

Lead Management

Activity Tracking No 
Campaign Management Yes 
Lead Capture Yes 
Lead Distribution Yes 
Lead Nurturing No 
Lead Scoring No 
Lead Segmentation No 
Pipeline Management Yes 
Prospecting Tools No 
Source Tracking Yes 

Product Features

Email Verification

Bulk Email Verification No 
Catch-all Server Detection No 
Disposable Email Detection No 
Domain Check No 
Mail Server Validation No 
Single Email Verification No 
Spam Trap Detection No 
Syntax Check No 

Lead Management

Activity Tracking Yes 
Campaign Management Yes 
Lead Capture Yes 
Lead Distribution Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management Yes 
Prospecting Tools No 
Source Tracking Yes 

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