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Description
Innovative podcast technology for both publishers and advertisers is offered by Megaphone, equipping you with advanced tools to effectively publish, monetize, and assess your podcast endeavors.
- Enhance your revenue by utilizing dynamic ad insertion techniques.
- Obtain valuable insights that facilitate informed strategic choices.
- Ensure consistent scalability without experiencing outages or interruptions.
- Benefit from exceptional support provided by our dedicated customer experience team.
The Megaphone Targeted Marketplace (MTM) transforms the landscape of podcast advertising by delivering the same precise targeting and measurement capabilities found in other digital marketing platforms.
Connect with your desired audience on a large scale through access to over 60,000 Nielsen audience segments. Surround your ads with premium content from top podcast creators, and design captivating advertisements tailored for the podcasting experience. Additionally, gain practical campaign insights that can significantly enhance your media strategy and drive better outcomes.
Description
Podtrac stands out in the podcasting realm by offering the only rankings for leading publishers and podcasts based on unique audience metrics. Each month, they release updated Publisher and Podcast Rankings, utilizing a consistent methodology to ensure accurate audience comparisons. Their capability to generate these essential rankings stems from a unique blend of extensive podcast measurement technology, established relationships with top industry publishers, and over a decade's worth of experience analyzing more than 8.5 billion unique podcast downloads. This extensive background grants Podtrac unparalleled insight and data that other industry players simply cannot replicate. Accurate audience information is crucial for both advertisers and publishers, as it informs their strategies regarding content creation and advertising placements. However, the landscape is complicated by various audience measurement methods, often leading to discrepancies and unreliable statistics from hosting companies and less experienced analysts. The challenges faced in obtaining precise audience counts highlight the importance of Podtrac's contributions to the industry.
API Access
Has API
API Access
Has API
Integrations
5X
Meltano
Podcastpage
Podpage
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Spotify
Country
Sweden
Website
megaphone.spotify.com
Vendor Details
Company Name
Podtrac
Founded
2005
Country
United States
Website
analytics.podtrac.com
Product Features
Podcast
Audio Editing Tools
Audio Recording
Audio to Text Transcription
Brand Safety
Create Cover Art
Distribution Tools
Import / Export
Live Broadcasting
Market Intelligence
Monetization / Advertising Management
Podcast Web Hosting
Reporting / Analytics
Sounds Effects / Music
Subscriber Management
Supports Multiple Hosts/Guests
Video Support
Product Features
Podcast
Audio Editing Tools
Audio Recording
Audio to Text Transcription
Brand Safety
Create Cover Art
Distribution Tools
Import / Export
Live Broadcasting
Market Intelligence
Monetization / Advertising Management
Podcast Web Hosting
Reporting / Analytics
Sounds Effects / Music
Subscriber Management
Supports Multiple Hosts/Guests
Video Support