Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Innovative podcast technology for both publishers and advertisers is offered by Megaphone, equipping you with advanced tools to effectively publish, monetize, and assess your podcast endeavors.
- Enhance your revenue by utilizing dynamic ad insertion techniques.
- Obtain valuable insights that facilitate informed strategic choices.
- Ensure consistent scalability without experiencing outages or interruptions.
- Benefit from exceptional support provided by our dedicated customer experience team.
The Megaphone Targeted Marketplace (MTM) transforms the landscape of podcast advertising by delivering the same precise targeting and measurement capabilities found in other digital marketing platforms.
Connect with your desired audience on a large scale through access to over 60,000 Nielsen audience segments. Surround your ads with premium content from top podcast creators, and design captivating advertisements tailored for the podcasting experience. Additionally, gain practical campaign insights that can significantly enhance your media strategy and drive better outcomes.
Description
Nielsen ONE serves as an all-encompassing cross-media measurement tool that offers consolidated insights into how audiences engage with linear television, streaming, and various digital platforms. By synthesizing both first-party and third-party audience data, it allows for meticulous media planning and evaluation, which in turn supports the development of tailored, impactful advertising campaigns aimed at reaching the target audience at optimal moments. This platform provides deduplicated metrics for advertisements as well as content, granting a cohesive perspective on audience behavior that aids in shaping content creation and monetization strategies. Utilizing a unique identity system, Nielsen ONE merges panel data, third-party identity details, and direct publisher connections to yield precise, person-level impressions for campaigns. Furthermore, with its capability for four-screen ad deduplication, it effectively assesses viewer engagement across a range of devices, including connected TVs, computers, and mobile phones, while also incorporating out-of-home, broadband-only, and over-the-air viewing statistics. Overall, Nielsen ONE enhances the media landscape by equipping advertisers and content creators with the insights needed to optimize their outreach efforts.
API Access
Has API
No
API Access
Has API
No
Integrations
5X
Yes
Magellan AI
Yes
Meltano
Yes
Podcastpage
Yes
Podpage
Yes
Spotai
No
Integrations
5X
No
Magellan AI
No
Meltano
No
Podcastpage
No
Podpage
No
Spotai
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Spotify
Country
Sweden
Website
megaphone.spotify.com
Vendor Details
Company Name
Nielsen
Country
United States
Website
www.nielsen.com/solutions/audience-measurement/nielsen-one/
Product Features
Podcast
Audio Editing Tools
No
Audio Recording
No
Audio to Text Transcription
No
Brand Safety
No
Create Cover Art
No
Distribution Tools
Yes
Import / Export
No
Live Broadcasting
No
Market Intelligence
No
Monetization / Advertising Management
Yes
Podcast Web Hosting
Yes
Reporting / Analytics
Yes
Sounds Effects / Music
No
Subscriber Management
No
Supports Multiple Hosts/Guests
No
Video Support
No