Compare Mastercard SpendingPulse vs. SMS Storetraffic in 2026

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Description

SpendingPulse Next Generation is now accessible in ten different sectors, such as dining establishments, accommodations, and overall retail. It offers detailed spending analysis at both the county and DMA levels, allowing for a comparison between in-store and online purchases. Leverage SpendingPulse Next Generation to better understand performance relative to critical industry sectors, respond to variations in consumer buying behaviors at detailed geographic levels, and take advantage of shifts in consumer spending channels. Supported by a knowledgeable team of economists, Mastercard SpendingPulse delivers valuable market insights derived from national retail sales across all payment methods. The findings from SpendingPulse are informed by aggregated sales data within the Mastercard payments ecosystem, along with survey-based estimates for some additional payment types like cash and checks, ensuring a comprehensive view of consumer spending patterns. This extensive analysis can help businesses optimize their strategies and improve their competitive edge in the market.

Description

Smart, efficient, anonymous People Counters & Analytics to the real world. Our solution allows for easy deployment, capture, analysis, and reporting of the number people who enter a physical place. Optionally, we can also capture and report occupancy in real time. We assist Retailers, Universities, Casinos, Places of Worship, Office Buildings, and other industries in analyzing and taking action on their people traffic trends. We offer a special package for retailers to measure performance on traffic, including conversion rate and service levels. Our direct integrations make it easy to combine POS data with staff data. The Retail Equation simulator lets users run simulations to improve sales. It can also be used as a learning tool to understand how traffic, staffing, conversion rates, and quality service relate.