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Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

The Market Basket Analyzer is a powerful software solution that leverages your transaction data to enhance promotional design, optimize product assortments, set competitive pricing, and refine marketing strategies. By concentrating on vital elements like attached basket margin and customer loyalty, this platform provides actionable insights that contribute to increased profitability. The scope of transaction data is vast, encompassing details for each item in every basket across all stores, leading to an immense accumulation of information. Tailored to manage billions of data rows, the Market Basket Analyzer boasts impressive run times that can range from just seconds to a few minutes. With a mere click, you can access more comprehensive analyses, as the tool enables filtering based on various essential criteria such as day of the week, time of day, store format, and customer demographics. Elevate your promotional strategies with game-changing insights at the basket level, ultimately enhancing the effectiveness of your marketing efforts while fostering a deeper understanding of customer behavior. By utilizing these transformative insights, businesses can significantly refine their promotional tactics and drive better engagement with their target audience.

Description

You can achieve desired outcomes such as increased basket size, profitability and frequency of in-store visits. Average transaction size increases, and a propensity for purchase. We offer scalable solutions that can be scaled for a variety brands in dynamic markets. Our deep segmentation and targeting engine allows you to build rich customer profiles and create world-class loyalty programs. Our suite of intelligence modules can be used to create a cadence that 'tests, learns and optimizes'. This will ensure you are solving business problems and staying ahead of the rest. Our digital toolkit will help you accelerate your digital transformation. It will allow you to harness all your data and create a CMS that allows you to run personalized, high volume, high frequency marketing campaigns. The pandemic accelerated the shift towards digital experiences in quick-service restaurants. This includes ordering, payment, and personalized rewards.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Mastercard

Founded

1966

Country

United States

Website

www.mastercardservices.com/en/solutions/market-basket-analyzer

Vendor Details

Company Name

Plexure

Founded

2010

Country

New Zealand

Website

www.plexure.com

Product Features

Pricing Optimization

Channel Analysis No 
Competing Product Analysis No 
Forecasting No 
Market Analysis No 
Multi-Store Management No 
Price List Management No 
Price Optimization Automation No 
Pricing Analytics No 
Profitability Analysis No 
Scenario Planning No 

Product Features

Customer Engagement

Analytics Yes 
Churn Management No 
Communication Management Yes 
Community Management No 
Content Syndication No 
Feedback Collection No 
Gamification No 
Live Chat No 
Video Content No 

Mobile Marketing

Channel Attribution Yes 
Contextual Targeting Yes 
Coupons Yes 
Email Marketing No 
Engagement Monitoring Yes 
In-App Marketing No 
Location-Based Marketing Yes 
Push Notifications Yes 
Text Messaging No 
Text-to-Win No 

Alternatives

Alternatives

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