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Average Ratings 0 Ratings

Total
ease
features
design
support

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Description

Streamline your advertising operations by integrating both digital and airtime management systems. Marketron NXT stands out as the sole cross-channel advertising platform designed exclusively for radio broadcasters. Boost your revenue while streamlining workflows, allowing advertisers to effectively connect with audiences through both online channels and traditional airwaves using a unified advertising approach. Enhance efficiency by automating processes and granting immediate access to unified sales, inventory, and billing information tailored for broadcast companies of any size. Expand your revenue potential and enhance the offerings you provide to advertisers by incorporating additional services such as third-party digital, mobile messaging, and email marketing. Further refine your operational workflow by digitally capturing orders, managing invoicing and payments, and delivering performance verification through a comprehensive suite of supplementary services. This holistic approach empowers broadcasters to optimize their advertising strategies and adapt to an ever-evolving market landscape.

Description

Media organizations face challenges in extracting valuable insights from intricate data that is fragmented across various departments and systems. The complexity of reporting often complicates the analysis process, potentially resulting in missed revenue opportunities. Additionally, error-prone spreadsheets impede the thorough analysis required to accurately assess performance and discover avenues for growth, while third-party business intelligence (BI) solutions typically come with significant initial expenses. WO Analytics presents two tailored solutions, Enterprise and Cloud, designed specifically for the network, local television, and radio sectors, to integrate all pertinent data from both WideOrbit and external systems into a cohesive analytics platform. With a consolidated view across channels, markets, and platforms, users can effortlessly evaluate business performance, identify inefficiencies, and uncover new avenues for revenue generation, ultimately driving better decision-making and enhancing overall business outcomes. This streamlined approach not only simplifies data analysis but also empowers organizations to react swiftly to market trends and optimize their operations.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Marketron

Founded

1969

Country

United States

Website

www.marketron.com

Vendor Details

Company Name

WideOrbit

Country

United States

Website

www.wideorbit.com

Product Features

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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