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Description
Streamline your advertising operations by integrating both digital and airtime management systems. Marketron NXT stands out as the sole cross-channel advertising platform designed exclusively for radio broadcasters. Boost your revenue while streamlining workflows, allowing advertisers to effectively connect with audiences through both online channels and traditional airwaves using a unified advertising approach. Enhance efficiency by automating processes and granting immediate access to unified sales, inventory, and billing information tailored for broadcast companies of any size. Expand your revenue potential and enhance the offerings you provide to advertisers by incorporating additional services such as third-party digital, mobile messaging, and email marketing. Further refine your operational workflow by digitally capturing orders, managing invoicing and payments, and delivering performance verification through a comprehensive suite of supplementary services. This holistic approach empowers broadcasters to optimize their advertising strategies and adapt to an ever-evolving market landscape.
Description
Triton Digital provides an extensive range of digital audio technology solutions aimed at enhancing the capabilities of audio publishers, broadcasters, and podcasters to grow their audiences, optimize revenue, and simplify their daily operations. The Triton Ad Platform (TAP) makes it easier to create and manage audio advertising campaigns by offering tools for dynamic ad insertion into both live and on-demand audio streams, including podcasts. TAP includes advanced audience targeting features through Data Connect, delivers real-time analytics with TAP Dashboards, and offers inventory forecasting, all of which contribute to effective campaign management and monetization strategies. Furthermore, TAP facilitates programmatic guaranteed deals, enabling publishers to directly sell their inventory to advertisers while maintaining competitiveness against other campaigns based on predetermined criteria. In addition, the Triton Audio Marketplace serves to aggregate audiences from various sources such as broadcast radio, podcasting, streaming services, and online music, thereby expanding the reach for advertisers and content creators alike. This holistic approach ensures that audio professionals can leverage data-driven insights to better connect with their target audiences.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Marketron
Founded
1969
Country
United States
Website
www.marketron.com
Vendor Details
Company Name
Triton Digital
Country
United States
Website
tritondigital.com
Product Features
Revenue Management
Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management