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Average Ratings 8 Ratings

Total
ease
features
design
support

Description

Experience an intuitive drag-and-drop editor, along with responsive templates for emails and landing pages, coupled with sophisticated segmentation and logic tailored for nurturing campaigns—plus features for lead scoring and tracking unidentified visitors. With 16 years of expertise, we have achieved an unparalleled balance of simplicity and power. Our platform seamlessly integrates with numerous partners, including Salesforce, allowing you to input your data and be operational in under 30 minutes—completely error-free. There's no need for an integration partner or lengthy multi-week projects here. Benefit from robust analytics right from the start, while enhancing them through straightforward custom adjustments when necessary. Additionally, monitor various metrics beyond email, including your key performance indicators. All of this is available with minimal effort on your part, making it a valuable investment for your business growth.

Description

Salesforce Marketing Cloud Account Engagement, previously known as Pardot, stands out as the preferred solution for enhancing B2B marketing automation, eliminating the necessity for intricate IT or development support. This platform is tailored to empower users in generating high-quality leads and ensuring a steady flow of opportunities, ultimately enhancing profitability. Its comprehensive interface is packed with features such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, as well as Website Visitor Tracking. By employing this tool, businesses can forge enduring relationships with customers through scalable and personalized outreach while fostering alignment with sales and customer service teams. Users can create dynamic, customized emails and landing pages with mere clicks instead of coding, streamlining the process significantly. Additionally, sales representatives gain complete transparency into prospect engagement, facilitating an effortless transfer of leads to maximize conversion rates.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Zapier Yes 
Aprimo No 
Beckon No 
Bloobirds No 
Captain Compliance No 
Consensus No 
Dataddo No 
Domo No 
Driftrock No 
Grouparoo No 
Grow No 
Hightouch No 
HubSpot Data Hub No 
LoginRadius No 
Lyyti No 
Magento No 
Modern Campus No 
ON24 No 
Solodev CMS No 

Integrations

Zapier Yes 
Aprimo Yes 
Beckon Yes 
Bloobirds Yes 
Captain Compliance Yes 
Consensus Yes 
Dataddo Yes 
Domo Yes 
Driftrock Yes 
Grouparoo Yes 
Grow Yes 
Hightouch Yes 
HubSpot Data Hub Yes 
LoginRadius Yes 
Lyyti Yes 
Magento Yes 
Modern Campus Yes 
ON24 Yes 
Solodev CMS Yes 

Pricing Details

$29 per month
Free Trial Yes 
Free Version Yes 

Pricing Details

$1000.00/month/user
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

MakesBridge

Founded

2001

Country

United States

Website

www.makesbridge.com

Vendor Details

Company Name

Salesforce

Founded

1999

Country

United States

Website

www.salesforce.com/marketing/b2b-automation/

Product Features

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing Yes 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking Yes 

Product Features

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management Yes 
Multi-Campaign Yes 

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders Yes 
CAN SPAM Compliance No 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor Yes 

Landing Page

A/B Testing No 
Analytics Yes 
Drag & Drop No 
Form Creation No 
Real Time Editing No 
Responsive No 
SEO Management No 
Templates Yes 

Lead Management

Activity Tracking Yes 
Campaign Management Yes 
Lead Capture Yes 
Lead Distribution Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management Yes 
Prospecting Tools Yes 
Source Tracking Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing Yes 
Segmentation No 
Social Marketing Yes 
Website Visitor Tracking Yes 

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