Average Ratings 14 Ratings
Average Ratings 0 Ratings
Description
We want to usher in a new era of digital media where consumers, content creators and brands can all engage in meaningful and positive ways. Keep up-to-date with industry trends by reading our ad tech blog and programmatic blog. Learn our native advertising tips and tricks. MGID is one the first native performance advertising platforms in the world. It services thousands of publishers and millions of news stories each day. This allows advertisers to target consumer interests without disrupting their online experience. MGID's performance-driven approach ensures that customers' websites are visited by relevant, engaged, and genuinely interested visitors. This increases traffic and revenue, while maintaining the quality and relevance online users demand. MGID was established in 2008 and has been providing quality content distribution to entertainment and lifestyle publishers around the world.
Description
Navigating the complexities of native advertising can be daunting without adequate technology and expertise, but Zemanta streamlines the process significantly. Offering direct access to over 35 networks and exchanges tailored for native advertising, such as Outbrain, Sharethrough, and Triplelift, Zemanta effectively drives traffic and enhances audience engagement. Its key features include:
- Complete Transparency – Insight into network media spend, data expenses, and CPCs
- A single insertion order (IO) that allows budget management across 25+ networks and exchanges
- Integrations with web analytics for tracking post-click performance
- Real-time reporting and optimization capabilities
- Extensive scale, reaching over 250 million unique users in the US
- Targeting audiences using both first and third-party data
Additionally, users can upload and oversee thousands of ads from a unified library. Zemanta's platform automatically adjusts your creative assets to fit various native ad formats, enhancing visibility across multiple channels. With the convenience of a single insertion order, you can efficiently manage budgets across more than 35 sources in real time, making your advertising efforts more effective. This ensures that marketers can focus on strategic growth while leveraging Zemanta’s robust technology to simplify their campaigns.
API Access
Has API
No
API Access
Has API
Yes
Integrations
ASTRAD DSP
Yes
Bionic for Agencies
No
CPV Lab Pro
Yes
EZmob
Yes
Eyeota
Yes
MINT
No
Plat
Yes
SpyOver
Yes
SpyPush
Yes
Supermetrics
No
Integrations
ASTRAD DSP
No
Bionic for Agencies
Yes
CPV Lab Pro
No
EZmob
No
Eyeota
No
MINT
Yes
Plat
No
SpyOver
No
SpyPush
No
Supermetrics
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
MGID
Founded
2008
Country
United States
Website
www.mgid.com
Vendor Details
Company Name
Outbrain
Founded
2006
Country
United States
Website
www.zemanta.com
Product Features
Product Features
App Monetization
Banner Ads
No
Data Monetization
No
Dynamic Product Ads
No
Native Ads
No
Playable Ads
No
Rich Media Ads
No
Sponsorships
No
Subscriptions
No
Video Ads
No