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Description

Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.

Description

rgOne, a comprehensive solution from Redpoint Global, provides a centralized platform that enables you to link customer information and carry out marketing initiatives seamlessly. This empowers your customers to enjoy the real-time, highly personalized interactions they expect. Gather extensive insights about each individual customer to develop an accurate and up-to-date Golden Record. Craft tailored offers, actions, and messages that reflect the specific context and timing for each customer. Ensure a cohesive and individualized experience across all interaction points with your customers. Thanks to our adaptable cloud framework and open garden strategy, you maintain control over the process. This deployment aligns with your enterprise objectives while addressing your security requirements. Transition from broad marketing strategies to real-time, one-to-one personalized marketing approaches. With rgOne's exceptional features in customer data management, automated machine learning, and smart orchestration, you can harness the full potential of your marketing efforts and drive impactful engagement. As a result, your organization can enhance its customer relationships and achieve better business outcomes.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage Yes 
Appreciation Engine Yes 
Criteo Yes 
Drift Yes 
Facebook Yes 
Instagram Yes 
Iterable Yes 
LeadSquared Yes 
Localytics Yes 
Mailchimp Transactional Email (Mandrill) Yes 
Maropost Marketing Cloud Yes 
Mixpanel Yes 
Optimizely One Yes 
SAP CRM Yes 
Swrve Yes 
The Trade Desk Yes 
Verizon Small Business Essentials Yes 
Wistia Yes 
Zendesk Yes 
dotdigital Engagement Cloud Yes 

Integrations

Adobe Marketo Engage No 
Appreciation Engine No 
Criteo No 
Drift No 
Facebook No 
Instagram No 
Iterable No 
LeadSquared No 
Localytics No 
Mailchimp Transactional Email (Mandrill) No 
Maropost Marketing Cloud No 
Mixpanel No 
Optimizely One No 
SAP CRM No 
Swrve No 
The Trade Desk No 
Verizon Small Business Essentials No 
Wistia No 
Zendesk No 
dotdigital Engagement Cloud No 

Pricing Details

Flexible packages to meet your business needs with tier levels for Starter, Professional, Enterprise plus monthly and annual billing options.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Lytics

Founded

2012

Country

United States

Website

www.lytics.com

Vendor Details

Company Name

RedPoint Global

Founded

2006

Country

United States

Website

www.redpointglobal.com/rgone/

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management Yes 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization Yes 
Predictive Modeling Yes 

Product Features

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management No 
Multi-Campaign Yes 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Digital Asset Management

Asset Categorization Yes 
Asset Library Yes 
Asset Sharing No 
Brand Control Yes 
Customizable Branding Yes 
File Conversion No 
Metadata Management No 
Mobile App No 
Reporting/Analytics Yes 
Search Within Document No 
Search/Filter Yes 
Version Control No 
Watermarking No 
Workflow Management Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

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