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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

LumenAd is an ad management platform that automates, normalizes, and normalizes cross-channel campaign information. LumenAd is built on our proven framework to unify programmatic, direct search, social and social data. It consolidates all of your advertising efforts into a single intuitive hub. Marketers can quickly create insightful reports, connect to all data sources, design campaigns and build them. You can get back to marketing by removing the need to wrangle data.

Description

Product Metrics serves as an AI-enhanced optimization platform designed specifically for Google Shopping and Performance Max campaigns, catering to e-commerce brands and performance marketing teams that handle advertising at the individual product level. Traditional shopping campaigns often allocate budgets at the campaign or ad group tier, whereas profitability is assessed at the product tier, leading many advertisers to inadvertently invest substantial portions of their budgets into products yielding minimal or no returns. Research in the industry frequently indicates that a significant 30–40% of Shopping expenditures are directed toward underperforming items, primarily due to the absence of effective tools that help advertisers segment and prioritize their products based on actual performance and overall business value. Central to the platform’s functionality is the Labelizer, an advanced segmentation engine that integrates seamlessly with Google Ads and first-party data sources. Through AI-driven insights, it meticulously analyzes each product, categorizing them into one of five distinct performance segments, enabling advertisers to make more informed decisions regarding their budget allocations. This innovative approach not only enhances efficiency but also maximizes return on investment for e-commerce businesses.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

No images available

Integrations

CallRail
Facebook
Google Analytics
Google Marketing Platform
Google Shopping
Instagram
LinkedIn
Microsoft Advertising
Pinterest
Roku Advertising
Snapchat
SoundCloud
Spotify
The Trade Desk
X (Twitter)
Yelp
YouTube

Integrations

CallRail
Facebook
Google Analytics
Google Marketing Platform
Google Shopping
Instagram
LinkedIn
Microsoft Advertising
Pinterest
Roku Advertising
Snapchat
SoundCloud
Spotify
The Trade Desk
X (Twitter)
Yelp
YouTube

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$10/month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

LumenAd

Founded

2013

Country

United States

Website

lumenad.com

Vendor Details

Company Name

Product Metrics

Founded

2021

Website

www.productmetrics.io

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

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Alternatives

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