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Description

Engage with your users to understand how they interact with your application or website. Conduct interviews with participants from various locations around the globe, allowing your team to observe and document insights with precise timestamps for better analysis. Alternatively, invite users to complete tasks independently by sending them a test link, which will result in a variety of recorded sessions delivered straight to your inbox. This method of remote user research is applicable for both mobile and desktop platforms, eliminating the need for any physical connections. You can pose questions, receive genuine feedback, and enable participants to share their screens from any corner of the world. Test any kind of website, application, or prototype effortlessly. Each research project is equipped with a distinct LiveShare invite link that can be distributed to numerous participants, allowing for expansive outreach. Take your research efforts beyond traditional settings by capturing the face, screen, and voice interactions of individuals, no matter where they are located, thereby broadening the scope of your findings. This approach not only enhances user engagement but also fosters a deeper understanding of user behavior across diverse environments.

Description

Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster. From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required. AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence. Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work. Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.