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Description

Our focus is on ensuring that data is secure and effortlessly accessible for businesses. The Safe Haven platform enhances customer intelligence, facilitates large-scale engagement, and fosters innovative opportunities for business expansion. Designed for the contemporary enterprise, our platform grants comprehensive control over data access and usage through top-tier software solutions for identity management, activation, and data collaboration. You can harness data access to uncover valuable business insights and boost revenue, all while keeping strict oversight of how data is used. Effectively connect with your target audiences across various channels, platforms, publishers, or networks, while securely converting data between identity realms to enhance outcomes. Safeguard your customer information using cutting-edge privacy-preserving technologies and sophisticated methods that limit data movement, yet still allow for the generation of insights. In doing so, you empower businesses to thrive in a data-driven landscape while upholding the highest standards of data protection.

Description

Mercana is an innovative customer intelligence platform fueled by artificial intelligence, tailored specifically for direct-to-consumer e-commerce brands to effectively analyze, enhance, and leverage their existing customer data to foster growth. It seamlessly integrates with a company's customer database, enriching each profile with more than 100 distinct data points, which encompass aspects like social media activity, professional history, demographics, interests, and behavioral cues, thus creating a comprehensive and actionable portrait of every customer. The platform excels in pinpointing high-value individuals, including influencers, executives, athletes, and corporate buyers across over 15 distinct categories, utilizing AI to identify patterns and reveal VIP customers that would typically go unnoticed. Once these key individuals are identified, Mercana equips businesses with a suite of built-in tools for proactive engagement, including automated outreach capabilities through email, Instagram, and LinkedIn, alongside a pipeline management system to monitor and nurture relationships. In addition, its AI-driven search functionality empowers teams to easily query their customer base, facilitating informed decision-making and tailored marketing efforts. This holistic approach not only enhances customer understanding but also drives meaningful interactions that can significantly boost sales.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

LinkedIn
Acxiom Real Identity
AdRoll
Blueshift
Causal
Criteo Commerce Max
Innovid
JamLoop
LiveRamp Safe Haven
Lytics
Monetate
ONEcount
Paragone
Proximic by Comscore
ShareThis
Sidecar
TrueTargeting
X Ads (Twitter Ads)

Integrations

LinkedIn
Acxiom Real Identity
AdRoll
Blueshift
Causal
Criteo Commerce Max
Innovid
JamLoop
LiveRamp Safe Haven
Lytics
Monetate
ONEcount
Paragone
Proximic by Comscore
ShareThis
Sidecar
TrueTargeting
X Ads (Twitter Ads)

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$79 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

LiveRamp

Founded

2014

Country

United States

Website

liveramp.com

Vendor Details

Company Name

Mercana

Country

United States

Website

www.mercana.so/

Product Features

Consent Management Platforms

Additional Users / Permissions
Automatic Cookie-Blocking
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
Fingerprinting
GDPR Compliance
IAB Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration
Whitelabel Solution

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

GDPR Compliance

Access Control
Consent Management
Data Mapping
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification

Identity Management

Access Certification
Compliance Management
Multifactor Authentication
Password Management
Privileged Account Management
Self-Service Access Request
Single Sign On
User Activity Monitoring
User Provisioning

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