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Description
Littledata pioneered server-side tracking for Shopify, helping direct-to-consumer (DTC) brands connect accurate first-party data to the tools they already use. With ready-made integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata ensures your marketing performance data is complete, consistent, and reliable.
The platform closes the gap between Shopify and external tools by tracking 100% of orders, checkout steps, refunds, and recurring subscription revenue. This eliminates the common mismatches between GA4 and Shopify, giving teams confidence that revenue and attribution reports truly reflect customer behavior.
For marketing teams, Littledata delivers measurable improvements:
• Klaviyo – identify opted-in customers across sessions to trigger more effective abandoned cart, browse, and checkout flows, increasing revenue without sending more emails.
• Google Ads – upgrade tracking with Enhanced Conversions for better customer matching, lower CAC, and stronger campaign performance.
• Meta Ads – boost Event Match Quality Scores through Conversions API integration, helping ads reach the right audience with more accuracy.
Built for data experts but easy enough for marketers, Littledata provides an out-of-the-box solution that can be set up in minutes. Whether you’re a Shopify Plus brand scaling internationally or a growth-focused DTC store, Littledata makes it simple to unify your customer journey data, improve attribution, and run higher-performing campaigns with confidence.
Description
Introducing the ultimate platform designed specifically for eCommerce merchants aiming to enhance their profit optimization strategies! Our service integrates first-party profit data per sale directly into major marketing platforms like Facebook Ads, Google Ads, and Google Analytics. With our system, you can focus on genuine profits (POAS) instead of just revenue metrics or average target ROAS, ensuring your marketing budget is utilized efficiently and effectively. Enjoy peace of mind knowing that your advertising investments are both safe and lucrative! Additionally, we provide a comprehensive suite of tools for eCommerce profitability enhancement, including detailed profit and loss dashboards, insights into profit per order, customer lifetime analytics, and the ability to monitor profitability across various marketing campaigns, products, and customer segments. Gain real-time insights and actionable tips to elevate your online store further, and don't forget, we also offer a free version for tracking profits and managing expenses! Whether you're just starting or looking to scale, our platform is here to support your growth every step of the way.
API Access
Has API
API Access
Has API
Integrations
Facebook Ads
Google Ads
Google Analytics
Shopify
TikTok
Facebook
Google Shopping
Google Tag Manager
Instagram
Klaviyo
Integrations
Facebook Ads
Google Ads
Google Analytics
Shopify
TikTok
Facebook
Google Shopping
Google Tag Manager
Instagram
Klaviyo
Pricing Details
Free
Free Trial
Free Version
Pricing Details
$49 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Littledata
Founded
2014
Country
United Kingdom
Website
www.littledata.io
Vendor Details
Company Name
Reaktion.com Aps
Founded
2020
Country
Denmark
Website
reaktion.com
Product Features
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics