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Description
Littledata pioneered server-side tracking for Shopify, helping direct-to-consumer (DTC) brands connect accurate first-party data to the tools they already use. With ready-made integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata ensures your marketing performance data is complete, consistent, and reliable.
The platform closes the gap between Shopify and external tools by tracking 100% of orders, checkout steps, refunds, and recurring subscription revenue. This eliminates the common mismatches between GA4 and Shopify, giving teams confidence that revenue and attribution reports truly reflect customer behavior.
For marketing teams, Littledata delivers measurable improvements:
• Klaviyo – identify opted-in customers across sessions to trigger more effective abandoned cart, browse, and checkout flows, increasing revenue without sending more emails.
• Google Ads – upgrade tracking with Enhanced Conversions for better customer matching, lower CAC, and stronger campaign performance.
• Meta Ads – boost Event Match Quality Scores through Conversions API integration, helping ads reach the right audience with more accuracy.
Built for data experts but easy enough for marketers, Littledata provides an out-of-the-box solution that can be set up in minutes. Whether you’re a Shopify Plus brand scaling internationally or a growth-focused DTC store, Littledata makes it simple to unify your customer journey data, improve attribution, and run higher-performing campaigns with confidence.
Description
Integrate all your stores, payment processors, and Google Analytics into one comprehensive application. Gain insightful business analytics that cover sales, product performance, subscriptions, customer interactions, and visitor metrics. With platforms like PayPal, Stripe, WooCommerce, Etsy, Shopify, and Google Analytics, crucial business data often becomes fragmented across various merchant services, shopping carts, and analytical tools. This fragmentation leads to duplicates, missing data, and inconsistent records. Consequently, without access to precise and unified information, you may find yourself making decisions based on guesswork. This can result in lost revenue opportunities, higher customer churn, increased workload, and an ongoing sense of disorder. By utilizing this integrated solution, you will establish a single source of truth for your orders, products, and customer data, allowing you to view all essential statistics at a glance. Additionally, you can generate tailored reports, conduct deep dives, and segment your data instantly. You will be able to answer vital questions such as current revenue trends, popular products, optimal selling times, potential upsell items, and identify your most valuable customers, ultimately enhancing your business strategy. With this system, clarity and efficiency become attainable goals for your operations.
API Access
Has API
API Access
Has API
Integrations
Google Analytics
Authorize.Net
BigCommerce
Braintree
Easy Digital Downloads
Etsy
Facebook
Facebook Ads
Google Ads
Google Tag Manager
Integrations
Google Analytics
Authorize.Net
BigCommerce
Braintree
Easy Digital Downloads
Etsy
Facebook
Facebook Ads
Google Ads
Google Tag Manager
Pricing Details
Free
Free Trial
Free Version
Pricing Details
$20 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Littledata
Founded
2014
Country
United Kingdom
Website
www.littledata.io
Vendor Details
Company Name
Putler
Country
India
Website
www.putler.com
Product Features
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking