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Description

For companies that prioritize app development, Leanplum stands out as the sole solution designed to tailor and enhance every customer interaction, both within the app and beyond. As the only firm dedicated exclusively to engagement, personalization, and optimization for sectors such as gaming, subscriptions, on-demand services, mobility applications, as well as mobile retail and finance, we possess deep insights into the workflows and use cases prevalent in the app industry. Our unique platform merges Lifecycle Marketing with LiveOps promotions, allowing users to manage live events and sales through Remote Configuration while leveraging a robust system of real-time data and A/B testing. Additionally, we offer a seamless integration of Lifecycle Marketing with tools to personalize and improve the Product Experience, all founded on a powerful data-driven approach. By enabling users to engage through customized multi-channel strategies in real time, we empower businesses to cultivate a devoted user base by delivering pertinent content tailored to behavioral insights and responsive triggers. This comprehensive approach ensures that each interaction is meaningful and contributes to sustained user engagement and satisfaction.

Description

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Amplitude Yes 
AdMaven No 
AppLovin No 
AppSamurai No 
Criteo No 
Firefly No 
Google Cloud BigQuery No 
IngeniousPlex No 
Kubit Yes 
Liftoff No 
Liftoff No 
MobileAction No 
Poplar Yes 
Reddit No 
RudderStack Yes 
Scalarr No 
SplitMetrics Optimize No 
Storemaven No 
Tapjoy No 
eduMe Yes 

Integrations

Amplitude Yes 
AdMaven Yes 
AppLovin Yes 
AppSamurai Yes 
Criteo Yes 
Firefly Yes 
Google Cloud BigQuery Yes 
IngeniousPlex Yes 
Kubit No 
Liftoff Yes 
Liftoff Yes 
MobileAction Yes 
Poplar No 
Reddit Yes 
RudderStack No 
Scalarr Yes 
SplitMetrics Optimize Yes 
Storemaven Yes 
Tapjoy Yes 
eduMe No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

Speak to us
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux Yes 
Chromebook Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Leanplum

Founded

2012

Country

United States

Website

www.leanplum.com

Vendor Details

Company Name

Singular

Founded

2014

Country

United States

Website

www.singular.net/

Product Features

Location-Based Marketing

Audience Demographics No 
Beacons (BLE) No 
Contextual Marketing No 
Footfall Analytics No 
Geofencing No 
Location Intelligence No 
Marketing Attribution No 
Marketing Automation No 
NFC No 
Personalization No 
Push Notifications No 
QR Codes No 
Reporting / Analytics No 
Social Marketing No 
Wi-Fi No 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking No 

Mobile App Analytics

A/B Testing Yes 
Channel Attribution No 
Cohort Analysis No 
Funnel Analysis No 
In-App Events Tracking No 
Push Notifications Yes 
Retention Tracking No 
Revenue Tracking No 
Uninstall Tracking No 

Mobile Marketing

Channel Attribution No 
Contextual Targeting No 
Coupons No 
Email Marketing No 
Engagement Monitoring No 
In-App Marketing No 
Location-Based Marketing No 
Push Notifications No 
Text Messaging No 
Text-to-Win No 

Push Notifications

A/B Testing No 
Analytics No 
Campaign Segmentation No 
Contextual Targeting No 
Device Targeting No 
Expiry Notifications No 
Geo Targeting No 
Mobile Notifications No 
Notification Scheduling No 
Visual Notifications No 
Web Notifications No 

Product Features

Click Fraud

Account Alerts Yes 
Activity Monitoring Yes 
IP Address Monitoring Yes 
IP Blocking Yes 
Keyword Tracking Yes 
Refund Management Yes 
Risk Assessment Yes 
Time on Site Tracking No 

Data Analysis

Data Discovery Yes 
Data Visualization Yes 
High Volume Processing Yes 
Predictive Analytics Yes 
Regression Analysis No 
Sentiment Analysis No 
Statistical Modeling Yes 
Text Analytics No 

ETL

Data Analysis Yes 
Data Filtering Yes 
Data Quality Control Yes 
Job Scheduling Yes 
Match & Merge Yes 
Metadata Management Yes 
Non-Relational Transformations Yes 
Version Control Yes 

Fraud Detection

Access Security Management No 
Check Fraud Monitoring Yes 
Custom Fraud Parameters Yes 
For Banking No 
For Crypto No 
For Insurance Industry No 
For eCommerce No 
Internal Fraud Monitoring Yes 
Investigator Notes Yes 
Pattern Recognition Yes 
Transaction Approval No 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

Mobile App Analytics

A/B Testing Yes 
Channel Attribution Yes 
Cohort Analysis Yes 
Funnel Analysis Yes 
In-App Events Tracking Yes 
Push Notifications Yes 
Retention Tracking Yes 
Revenue Tracking Yes 
Uninstall Tracking Yes 

Mobile Marketing

Channel Attribution Yes 
Contextual Targeting Yes 
Coupons No 
Email Marketing Yes 
Engagement Monitoring Yes 
In-App Marketing No 
Location-Based Marketing No 
Push Notifications Yes 
Text Messaging Yes 
Text-to-Win No 

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