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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Later Influence offers comprehensive solutions for managing relationships, automating workflows, and measuring the effectiveness of integrated marketing programs across influencer, advocacy, referral, and loyalty strategies, catering to various marketing functions and touchpoints. Our unique approach to influencer marketing enables the activation of diverse influencer types throughout the customer experience journey. By partnering with both Macro- and Micro-Influencers, we produce authentic content, including social media posts, blog entries, images, voiceovers, and videos. We also empower Micro-Influencers, Advocates, and Referrers to promote content and retail sites to their followers using trackable referral links and promotional codes. Additionally, we engage these influencers to review products or services and gather valuable feedback through surveys for research purposes. Furthermore, we incentivize Advocates, Referrers, and Loyalists with rewards such as product samples, discount codes, or loyalty points, which are contingent on their content creation and activation results, fostering a robust and mutually beneficial partnership. This comprehensive model not only enhances brand visibility but also strengthens community engagement and loyalty.

Description

Leverage customer reference management software to enhance relationships and accelerate deal closures. Whether you need a tool to cultivate and manage your references or to actively engage existing customer champions, RO Innovation is dedicated to supporting your efforts. By involving your customer advocates, you can expedite the sales process and eliminate the chaos of numerous emails to account managers, transitioning to a streamlined and efficient reference system. Are you still relying on spreadsheets to track references and lacking visibility into which advocates are ideal for webinars or events? It's time to elevate your approach. Our platform includes a nomination portal that empowers customer-facing teams to propose their best customer candidates. With gamification features designed to motivate customer participation through rewards and incentives, our workflows eliminate manual tracking and updates, while the system intelligently identifies your top customer advocates for every initiative, ensuring you always have the best resources at your fingertips. By integrating these innovative tools, you not only enhance productivity but also foster stronger connections with your customers.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Gainsight No 
Later Social Yes 
Microsoft Dynamics 365 No 
Salesforce No 
Workers by Delos Yes 

Integrations

Gainsight Yes 
Later Social No 
Microsoft Dynamics 365 Yes 
Salesforce Yes 
Workers by Delos No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Later

Founded

2014

Country

Canada

Website

later.com/influencer-marketing-platform/

Vendor Details

Company Name

Upland Software

Founded

2010

Country

United States

Website

uplandsoftware.com/roinnovation/

Product Features

Influencer Marketing

CRM No 
Campaign Management No 
Faceted Search / Filtering No 
Influencer Discovery No 
Payment Tracking No 
ROI Tracking No 
Social Media Monitoring No 

Product Features

Customer Reference Management

Nomination Tracking Yes 
Program Notices Yes 
Reference Usage Tracking Yes 
Reward Distribution Yes 
Search Yes 

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