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Description
Integrating insights on brand messaging and expenditure across various media platforms is essential for shaping strategy and enhancing performance. Stay vigilant and gain a clear perspective on the advertising efforts of brands, both in traditional and digital spaces, whether on a global scale or a local level. With access to extensive competitive intelligence, you can obtain prompt insights that enable the creation of superior media strategies and maximize business potential. It's crucial to grasp market dynamics and assess how brands allocate their investments across different channels to refine budget distribution effectively. Stay informed about the advertising endeavors of brands and pinpoint new business prospects by evaluating the performance of competitors. Being among the first to observe the innovative messaging and creativity from rival brands within your sector can guide your strategic decisions. Additionally, media owners have the opportunity to adapt to the evolving competitive environment, thereby enhancing their operational effectiveness and overall success. They can delve into the specifics of brand advertising campaigns and determine their own share of voice within the marketplace, allowing for a more strategic approach to their own advertising efforts. Ultimately, this comprehensive understanding fosters an environment where informed decisions can lead to greater industry impact and profitability.
Description
Gain a comprehensive perspective on advertising expenditures and user acquisition. Tired of navigating through numerous spreadsheets for extended periods? Leverage a consolidated data source for aggregation, normalization, and automated reporting to enhance your advertising analytics and revenue generation strategies. With just one API call, you can consolidate data from more than 400 advertising, mediation, attribution, and data cloud sources. Examine stacked or percentage chart views, and personalize topline headers for immediate insights that are relevant. Access well-organized and standardized advertising data through user-friendly ETL software, allowing for bulk dimension editing or the creation of tailored rules. Transform data by utilizing sum, average, and percentage change to pinpoint opportunities for growth or areas for divestment. Adapt the data ingestion process, revenue analysis, and API aggregation to suit your specific requirements, ensuring that your analytics are both effective and efficient. Additionally, this streamlined approach can save valuable time and resources while maximizing your advertising efforts.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$200.00/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Kantar
Country
United Kingdom
Website
www.kantar.com/expertise/advertising-media-pr/advertising-intelligence/competitive-advertising-intelligence
Vendor Details
Company Name
data.ai
Founded
2010
Country
United States
Website
www.data.ai/en/product/ascend
Product Features
Product Features
Business Intelligence
Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics