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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Infor Marketing Resource Management (MRM) is a flexible and user-friendly platform utilized by marketing teams globally. This solution enables the seamless coordination of various marketing initiatives, encompassing both omnichannel and direct efforts, through an array of comprehensive tools designed for managing digital assets, resources, projects, budgets, cost tracking, creative approvals, capacity planning, and analytics. By leveraging Infor MRM, organizations can streamline their marketing processes, which are essential to their business success, while implementing centralized automation and best practices that enhance internal marketing operations and ensure adherence to industry standards. The software empowers users to take control of their marketing schedules, financials, workflows, and digital asset repositories. Additionally, the platform's advanced business intelligence capabilities produce actionable reports tailored to specific contexts, allowing for data-driven decision-making that can significantly influence marketing strategies. Ultimately, Infor MRM positions marketing departments to efficiently optimize their resources and achieve their objectives.

Description

MarcomCentral Enterprise offers a unique solution that appeals to Marketing, Design, and Legal teams alike. This user-friendly platform facilitates a multi-tiered collaboration process, enabling front-end designers to modify designated sections as specified by Marketing Directors, who in turn obtain approval from the Legal department. This careful oversight guarantees that essential elements such as disclaimers and logos are preserved throughout the creative workflow, allowing organizations to maintain strict Brand control while fostering creativity. Marketing materials housed in your cloud-based portal can be tailored and distributed by field teams globally, ensuring accessibility from any location. With pre-approved templates, the marketing team can be confident that all assets remain fully compliant with brand guidelines. Additionally, using dynamic templates, users can swiftly edit text fields to generate customized assets without needing to submit a request to marketing, streamlining the creative process even further. This innovative approach not only enhances efficiency but also empowers teams to deliver high-quality marketing materials effortlessly.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Eloqua
Fishbowl
Free FutureSoft
Google Analytics
IBM Watson
Marketo
Microsoft PowerPoint
Salesforce
Salesforce Marketing Cloud
Sisense

Integrations

Eloqua
Fishbowl
Free FutureSoft
Google Analytics
IBM Watson
Marketo
Microsoft PowerPoint
Salesforce
Salesforce Marketing Cloud
Sisense

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Infor

Founded

2002

Country

United States

Website

www.infor.com/products/customer-experience-suite/mrm

Vendor Details

Company Name

MarcomCentral

Founded

2000

Country

United States

Website

marcom.com

Product Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Product Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Channel Management

Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Alternatives

Alternatives

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