Compare Influ2 vs. xiQ

Influ2 is a contact-level ABM platform that addresses a reality traditional account-based marketing tools ignore: people make decisions, not accounts. Traditional ABM tools stop at the account level, leaving teams guessing who is actually interested. Influ2 lets you target, engage, and measure impact at the contact level across the entire buying journey. Deliver ads to specific contacts across LinkedIn, Google, Meta, and more, and know exactly who saw or engaged with each message. Capture contact-level intent from search, content, social, and ad engagement, and push those signals directly into sales workflows. Instead of relying on vague account scores or attribution models, Influ2 shows how specific contact-level engagements influence pipeline, conversion rates, and revenue, keeping Marketing and Sales aligned around real buyer behavior. Enterprises and mid-market companies worldwide, including industry leaders such as Capgemini, AppsFlyer, and Hexaware have used Influ2 to bring ABM to the contact level. From pipeline generation and acceleration to customer retention and expansion, Influ2 is the only contact-level ABM platform built for how B2B buying actually happens.

xiQ offers a sales and marketing platform driven by personality that merges insights from neuroscience, psychology, and artificial intelligence to grasp the mindset of potential buyers. Tailoring the sales and marketing experience for each individual at every phase of their purchasing journey, xiQ’s innovative platform identifies and suggests crucial insights about companies and personalities, allowing for genuine connections with the target audience. By consolidating all necessary customer and prospect information in one centralized location, xiQ equips sales teams with the essential data they need to thrive. Furthermore, the platform reveals the personality traits of your contacts, enabling you to identify commonalities to leverage in your outreach efforts. With its first-party intent data and sales triggers, xiQ empowers you to engage prospects precisely when they are most receptive. At the heart of xiQ's functionality are behavioral insights, which inform every aspect from user profiles to content creation and campaign strategies. The platform automatically matches the most relevant content to the appropriate audience, ensuring that your marketing efforts resonate effectively. Additionally, xiQ keeps you informed about key developments, ensuring that you never overlook an opportunity to connect with your most important contacts. This comprehensive approach not only enhances engagement but also significantly boosts the likelihood of closing sales.