Vector
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Description
Influ2 is a contact-level ABM platform that addresses a reality traditional account-based marketing tools ignore: people make decisions, not accounts.
Traditional ABM tools stop at the account level, leaving teams guessing who is actually interested. Influ2 lets you target, engage, and measure impact at the contact level across the entire buying journey.
Deliver ads to specific contacts across LinkedIn, Google, Meta, and more, and know exactly who saw or engaged with each message. Capture contact-level intent from search, content, social, and ad engagement, and push those signals directly into sales workflows.
Instead of relying on vague account scores or attribution models, Influ2 shows how specific contact-level engagements influence pipeline, conversion rates, and revenue, keeping Marketing and Sales aligned around real buyer behavior.
Enterprises and mid-market companies worldwide, including industry leaders such as Capgemini, AppsFlyer, and Hexaware have used Influ2 to bring ABM to the contact level. From pipeline generation and acceleration to customer retention and expansion, Influ2 is the only contact-level ABM platform built for how B2B buying actually happens.
Description
Vector is an AI-powered account-based marketing and buyer intelligence platform designed to help B2B revenue teams identify, prioritize, and engage potential customers at the individual contact level. The software collects more than 30 types of buying signals from website activity, research behavior, social engagement, advertising campaigns, CRM records, and other sources. Its website identification technology connects visitor activity to companies and identifiable contacts, allowing marketing and sales teams to understand who is interacting with their digital properties. Vector uses artificial intelligence to evaluate buying signals and classify target accounts into six stages, including Identified, Aware, Interested, Considering, Selecting, and Customer. Unlike traditional black-box scoring models, the platform provides transparent explanations of the activities and individuals contributing to each account's classification. Account Journeys visualizes engagement across buying committees, enriches contact information, identifies decision-makers, and highlights stakeholders who have not yet interacted with the business. Audience segmentation and activation tools enable marketers to launch contact-level advertising campaigns, synchronize audiences with supported advertising platforms, and coordinate personalized outreach. Automated sales notifications provide representatives with contextual information about job changes, website visits, research activity, and other relevant buying signals. Vector also includes campaign performance reporting, AI-generated account stories, marketing attribution, and integrations with CRM and go-to-market applications to help organizations measure pipeline influence and improve revenue operations.
API Access
Has API
No
API Access
Has API
No
Integrations
Adobe Marketo Engage
Yes
HubSpot CRM
Yes
HubSpot Customer Platform
Yes
Outreach
Yes
Salesforce
Yes
Apollo
No
Docusign
No
HubSpot Marketing Hub
No
Jira
No
LinkedIn Ads
No
Integrations
Adobe Marketo Engage
Yes
HubSpot CRM
Yes
HubSpot Customer Platform
Yes
Outreach
Yes
Salesforce
Yes
Apollo
Yes
Docusign
Yes
HubSpot Marketing Hub
Yes
Jira
Yes
LinkedIn Ads
Yes
Pricing Details
Our pricing is based on the number of people targeted by a client.
Free Trial
No
Free Version
No
Pricing Details
$399 per month
Growth:
$1500 per month (paid annually)
Custom Intent Topics: $100/month per topic
Email Enrichment: $199/month
$1500 per month (paid annually)
Custom Intent Topics: $100/month per topic
Email Enrichment: $199/month
Free Trial
No
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Influ2
Founded
2017
Country
United States
Website
www.influ2.com
Vendor Details
Company Name
Vector.co
Founded
2022
Country
United States
Website
www.vector.co
Product Features
Account Based Marketing
Analytics
Yes
Campaign Personalization
Yes
Customer Segmentation
Yes
Engagement Monitoring
Yes
Lead Nurturing
Yes
Lead Scoring
Yes
Progress Tracking
Yes
Prospecting Tools
Yes
Target Account Identification
Yes
Lead Generation
Contact Discovery
Yes
Contact Import/Export
Yes
Lead Capture
Yes
Lead Database Integration
Yes
Lead Nurturing
Yes
Lead Scoring
Yes
Lead Segmentation
Yes
Pipeline Management
No
Prospecting Tools
Yes
Visitor Identification
Yes
Lead Nurturing
A/B Testing
No
Campaign Management
Yes
Drip Campaigns
No
Lead Capture
Yes
Lead Notifications
Yes
Lead Scoring
Yes
Lead Segmentation
Yes
Performance Metrics
Yes
Personalization
Yes
Pipeline Management
No
Personalization
A/B Testing
No
Abandoned Cart Saver
No
Account Based Marketing
Yes
Behavioral Targeting
Yes
Campaign Segmentation
Yes
Content Analytics
No
Contextual Targeting
Yes
Customer Profiles
Yes
Experience Management
Yes
Recommendation Engine
No
Website Personalization
Yes
Social Media Advertising
Ad Buying
No
Ad Creation
No
Bulk Advertising
No
Campaign Management
No
Collaboration Tools
No
Comment / Reply Moderation
No
Digital Asset Management
No
Reporting / Analytics
No
Retargeting
No
Roles / Permissions
No
Social Media Marketing
Analytics
Yes
Automated Publishing
No
Contact Management
Yes
Content Management
No
Conversion Tracking
No
Customer Targeting
Yes
Keyword Filtering
No
Multi-Account Management
Yes
Post Scheduling
No
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No
Product Features
Buyer Intent
B2B Lead Generation
No
CRM Integration
No
Channel Attribution
No
Competitor Analysis
No
Content Marketing
No
Customer Journey Mapping
No
Customer Profiles
No
Intent Data
No
Lead Notifications
No
Lead Scoring
No
