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Description

Influ2 is a contact-level ABM platform that addresses a reality traditional account-based marketing tools ignore: people make decisions, not accounts. Traditional ABM tools stop at the account level, leaving teams guessing who is actually interested. Influ2 lets you target, engage, and measure impact at the contact level across the entire buying journey. Deliver ads to specific contacts across LinkedIn, Google, Meta, and more, and know exactly who saw or engaged with each message. Capture contact-level intent from search, content, social, and ad engagement, and push those signals directly into sales workflows. Instead of relying on vague account scores or attribution models, Influ2 shows how specific contact-level engagements influence pipeline, conversion rates, and revenue, keeping Marketing and Sales aligned around real buyer behavior. Enterprises and mid-market companies worldwide, including industry leaders such as Capgemini, AppsFlyer, and Hexaware have used Influ2 to bring ABM to the contact level. From pipeline generation and acceleration to customer retention and expansion, Influ2 is the only contact-level ABM platform built for how B2B buying actually happens.

Description

Select from our collection of tailored ABM playbooks to launch rapidly and enhance your outcomes. Develop a pipeline with active accounts and contacts that are ready to engage. Transfer warm leads to the sales team on a daily basis. Identify and engage with qualified accounts and contacts that are currently in the market. Utilize intent data to pinpoint companies likely to have an interest in your offerings. Boost brand visibility among qualified accounts within your target market through captivating graphics and impactful programmatic advertisements. Track potential buyers through ad interactions, website activity, and lead submissions. Subsequently, connect with them through direct mail, marketing emails, and social media campaigns. Foster alignment between sales and marketing efforts to engage effectively with your ideal audience. Enhance relationships with key individuals through LinkedIn connections, emails, and phone calls. By optimizing your engagement strategies, you can achieve up to five times more interactions and increase opportunity creation by 20%. This comprehensive approach ensures that you not only reach your targets but also build lasting connections with them.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

HubSpot CRM Yes 
Salesforce Yes 
Adobe Marketo Engage Yes 
Gmail No 
HubSpot Customer Platform Yes 
Microsoft 365 No 
Outreach Yes 
Pipedrive Yes 
Salesforce Marketing Cloud Account Engagement Yes 
Salesloft No 
Slack No 
Tapistro Yes 
Zoho CRM Yes 

Integrations

HubSpot CRM Yes 
Salesforce Yes 
Adobe Marketo Engage No 
Gmail Yes 
HubSpot Customer Platform No 
Microsoft 365 Yes 
Outreach No 
Pipedrive No 
Salesforce Marketing Cloud Account Engagement No 
Salesloft Yes 
Slack Yes 
Tapistro No 
Zoho CRM No 

Pricing Details

Our pricing is based on the number of people targeted by a client.
Free Trial No 
Free Version No 

Pricing Details

$1,000 per month
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Influ2

Founded

2017

Country

United States

Website

www.influ2.com

Vendor Details

Company Name

Propensity

Website

www.propensity.com

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Progress Tracking Yes 
Prospecting Tools Yes 
Target Account Identification Yes 

Lead Generation

Contact Discovery Yes 
Contact Import/Export Yes 
Lead Capture Yes 
Lead Database Integration Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Pipeline Management No 
Prospecting Tools Yes 
Visitor Identification Yes 

Lead Nurturing

A/B Testing No 
Campaign Management Yes 
Drip Campaigns No 
Lead Capture Yes 
Lead Notifications Yes 
Lead Scoring Yes 
Lead Segmentation Yes 
Performance Metrics Yes 
Personalization Yes 
Pipeline Management No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing Yes 
Behavioral Targeting Yes 
Campaign Segmentation Yes 
Content Analytics No 
Contextual Targeting Yes 
Customer Profiles Yes 
Experience Management Yes 
Recommendation Engine No 
Website Personalization Yes 

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management No 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

Social Media Marketing

Analytics Yes 
Automated Publishing No 
Contact Management Yes 
Content Management No 
Conversion Tracking No 
Customer Targeting Yes 
Keyword Filtering No 
Multi-Account Management Yes 
Post Scheduling No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Product Features

Account Based Marketing

Analytics Yes 
Campaign Personalization Yes 
Customer Segmentation Yes 
Engagement Monitoring Yes 
Lead Nurturing Yes 
Lead Scoring Yes 
Progress Tracking Yes 
Prospecting Tools Yes 
Target Account Identification Yes 

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Alternatives

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