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Description
XGraph represents Infillion’s pre-established identity graph that spans multiple devices, designed to maximize reach and enhance addressability for the modern, connected consumer. By integrating accurate location data signals alongside distinct connected device identifiers, XGraph facilitates comprehensive audience segmentation and precise attribution. Drawing from Gimbal’s exclusive location panel and TrueX’s access to distinctive CTV audiences, XGraph boasts over 30% more CTV IDs compared to a typical digital graph, positioning it as one of the largest and most comprehensive cross-device graphs available on the open internet. This powerful tool links mobile, tablet, desktop, laptop, and connected TV devices to both individuals and households, all while adhering to a privacy-centric approach. Key features include universal frequency capping at the user level, audience extension, and lookalike modeling informed by user consumption patterns, along with sophisticated retargeting capabilities that span across devices. Additionally, XGraph's innovative framework allows advertisers to effectively tailor their campaigns to reach diverse segments of their audience, ensuring that marketing efforts are both impactful and respectful of user privacy.
Description
Accurately differentiating between authentic users and potential threats requires the real-time identification of unique devices and the analysis of global historical data. However, device characteristics may evolve over time, which can lead to misidentifying the same device as a different entity. It is essential to gather ample data while ensuring user privacy is upheld, particularly in light of rigorous data protection laws. As new devices and operating systems are frequently introduced, remaining current and flexible is crucial for effective identification. Additionally, linking multiple device profiles to a single user necessitates a robust capability for cross-device tracking to maintain accuracy. There is also the challenge of manipulating user-agent information sent by browsers or applications to replicate legitimate device behavior. Maintaining a distinct device ID can be complicated when it faces tampering, modifications, or hijacking attempts. Moreover, distinguishing each device becomes increasingly difficult in challenging scenarios, such as factory resets, altered device locations, the detection of group control tools, script-based manipulations, and app reinstalls. Continuous innovation in detection techniques will be essential to address these evolving challenges effectively.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/data/xgraph/
Vendor Details
Company Name
TrustDecision
Founded
2018
Country
Singapore
Website
trustdecision.com/solutions/device-fingerprint