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Description
XGraph represents Infillion’s pre-established identity graph that spans multiple devices, designed to maximize reach and enhance addressability for the modern, connected consumer. By integrating accurate location data signals alongside distinct connected device identifiers, XGraph facilitates comprehensive audience segmentation and precise attribution. Drawing from Gimbal’s exclusive location panel and TrueX’s access to distinctive CTV audiences, XGraph boasts over 30% more CTV IDs compared to a typical digital graph, positioning it as one of the largest and most comprehensive cross-device graphs available on the open internet. This powerful tool links mobile, tablet, desktop, laptop, and connected TV devices to both individuals and households, all while adhering to a privacy-centric approach. Key features include universal frequency capping at the user level, audience extension, and lookalike modeling informed by user consumption patterns, along with sophisticated retargeting capabilities that span across devices. Additionally, XGraph's innovative framework allows advertisers to effectively tailor their campaigns to reach diverse segments of their audience, ensuring that marketing efforts are both impactful and respectful of user privacy.
Description
Understand the genuine motivations of your audience by analyzing their online behaviors. InfluenceGraph utilizes advanced A.I. modeling to create an accurate representation of your audience based on their digital interactions. This approach transcends traditional custom audiences, as InfluenceGraph reveals the underlying intentions of your audience, ultimately enhancing the effectiveness of your marketing strategies. Tr.im is a powerful tool for tracking your digital marketing effectiveness, allowing you to monitor ROI, customer acquisition costs, and revenue generated across all marketing channels in one convenient location. Beyond just a URL shortener, Tr.im embeds a retargeting pixel in each link, enabling you to cultivate a bespoke audience on advertising platforms while amplifying your marketing outcomes. By optimizing your ad campaigns, you can boost click-through rates and reduce costs per click. Leverage branded short URLs with custom domains to further enhance CTR and effortlessly share and monitor your links through various social media channels and marketing campaigns. Additionally, by incorporating retargeting pixels into your links, you can transform every URL into finely tuned advertising opportunities, reaching back to visitors from external sites such as Amazon, Kickstarter, Medium, and the Apple Store, among others. This comprehensive strategy allows for a more targeted approach in your marketing endeavors.
API Access
Has API
API Access
Has API
Integrations
TrueTargeting
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/data/xgraph/
Vendor Details
Company Name
RedLotus
Founded
2019
Country
China
Website
redlotus.com/influencegraph/
Product Features
Product Features
Link Management Tools
Backlink Management
Brand Control
Broken Link Discovery
Campaign Management
Channel Attribution
Competitor Analysis
Link Analytics
Partner Management
Ranking Monitoring
Retargeting
URL Shortener