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Average Ratings 0 Ratings

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ease
features
design
support

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Description

Develop and implement effective geolocalized advertising initiatives for your network, enhancing your online presence across search engines. Boost your local SEO by creating tailored landing pages for each of your branch locations, ensuring that your local web communication is streamlined and unified. Embrace local digitalization throughout your network, achieving nationwide reach while keeping a focus on specific local search targets that cater to the unique requirements of each retail outlet. The network head maintains oversight of the entire communication strategy, overseeing brand messaging and ensuring the quality of advertising efforts for local enterprises. Centralize the information of physical businesses with real-time updates, while relevant key performance indicators are made available on a specialized dashboard. An intuitive and user-friendly platform facilitates access to digital campaigns, serving as a crucial tool for driving traffic to local websites. Furthermore, synchronize national and local advertising campaigns to maximize effectiveness and reach. This comprehensive approach not only strengthens individual locations but also fosters a cohesive brand identity across the entire network.

Description

ZypTV serves as a programmatic platform designed specifically for media buyers, facilitating the connection between streaming TV advertisers and their local audiences across various screens. This platform supports both local and national brands that play vital roles in our daily lives, enriching the communities and neighborhoods we inhabit. Through ad-supported local news and entertainment content, ZypTV enables users to engage with the businesses that are integral to their communities. By integrating the capabilities of a demand-side platform, ZypTV enhances the reach and effectiveness of traditional local media, allowing local businesses to effectively connect with their customer base. The evolution of streaming TV has significantly transformed consumer behavior, empowering local broadcast media with the advantages of digital advertising. However, executing local programmatic streaming TV presents unique challenges due to the enormous scale and automation needed to manage thousands of small, geo-targeted campaigns simultaneously, showcasing the complexity and innovation required in this space. This dynamic environment underscores the importance of adapting to new technologies to meet the needs of both advertisers and consumers.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Facebook
Google
Google Business Profile
Instagram
Waze
YouTube

Integrations

Facebook
Google
Google Business Profile
Instagram
Waze
YouTube

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

InLead

Founded

2016

Country

France

Website

www.inlead.fr/en/

Vendor Details

Company Name

ZypMedia

Country

United States

Website

www.zypmedia.com

Product Features

Local Marketing

Advertising Management
CRM
Email Marketing
Feedback Management
Live Chat
NAP Management (Name/Address/Phone)
Online Listings Management
PR Management
Reporting / Analytics
Review Management
SEO Management
Social Media Management
Store Locator
Website Management

Store Locator

Analytics
Automatic Location Detection
Directions
Distance Calculation
Event Promotions
Mapping
Product Search Filtering
Promotions / Coupons
Search
White Label

Product Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

Alternatives

Alternatives