Compare Identity Matrix vs. Salespanel

Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions: 1. Where is your best traffic coming from? 2. What does the customer journey look like - step by step? 3. How can I contact high-intent, in-market leads? With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.

Salespanel empowers sales and marketing teams to effectively monitor all visitors, leads, and customers while gaining insights from each interaction to utilize data for nurturing and closing deals successfully. By harnessing data, you can qualify leads and support them at every stage of their buying journey. Additionally, it allows for predicting the quality of visitors even when they remain anonymous, enabling you to execute highly targeted marketing campaigns for qualified prospects both on your website and beyond, ultimately converting them into customers. While your primary marketing software or CRM may attempt to handle every aspect of your needs, you often find yourself relying on their add-ons for ease of use, which may not always provide the best solutions. In contrast, Salespanel captures and synchronizes leads from various sources such as lead forms, lead magnets, live chat, or email tools in real time, allowing you to construct your lead acquisition system independently of any specific product's ecosystem. This capability not only helps in capturing and aggregating leads from multiple channels but also facilitates the generation of new leads through the application of data intelligence. As a result, you can focus on building a robust marketing strategy that aligns with your unique objectives.