Compare Howler AI vs. PRophet

Howler serves as an efficient outreach platform designed to connect you with pertinent journalists swiftly, thereby enhancing your chances of being featured in media coverage. It is important to note that we do not provide refunds if your outreach efforts do not lead to a feature, and by using Howler, you confirm your understanding of this policy. Our service pairs you with a wide range of journalists by analyzing their past articles, tweets, and publication outlets. Each campaign is accompanied by a tailored list of journalists, which helps reduce irrelevant pitches and improves the chances of your message resonating with the right audience. Initiating a campaign with Howler takes just a few minutes, focuses on a targeted journalist niche, and can be easily canceled if it does not yield satisfactory returns. Additionally, we refine your journalist targeting and pitch content each month based on the feedback received from journalists to ensure continuous improvement. This commitment to adapting and enhancing your outreach strategy sets Howler apart as a valuable tool for gaining media attention.

PRophet revolutionizes the public relations landscape by enhancing each layer of the process, from delivering deeper insights for improved strategic planning to collaborating seamlessly with conventional platforms for more intelligent and efficient operations. It also aids in crafting pitches that are not only more relevant but also more successful, ultimately fostering stronger connections with journalists. By leveraging precise data, you can optimize your crisis management or reputation-building campaigns, gaining clearer insights into how different media outlets are likely to respond to a developing situation. Additionally, you can refine your pitch through repeated testing and adjustments, ensuring that your language and target audience are perfectly aligned before launching your campaign. PRophet identifies the media outlets most inclined to engage with your story, revealing new reporter contacts and significantly boosting your chances of media coverage. With the potential to cut pitch time in half while potentially doubling your placements, PRophet allows you to allocate more time to other high-priority activities, enhancing overall productivity and effectiveness in your PR efforts. Ultimately, the integration of PRophet into your strategy equips you with the tools necessary to navigate the complexities of modern public relations with greater confidence and success.