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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Hive Marketing Cloud: A Platform for Customer Intelligence and Engagement Established in 2010, Hive Marketing Cloud is a privately owned company that focuses on the Travel, Insurance, and Retail sectors. This platform empowers brands to effectively engage and convert their audiences on a large scale by executing highly personalized and advanced multi-channel marketing strategies from a unified system, leveraging all available data to enhance customer experiences. With Hive, users can uncover valuable data insights, assess customer lifetime value, develop segmentation based on recency, frequency, and monetary value (RFM), automate customer journeys, and evaluate engagement and outcomes, providing insights that extend beyond mere clicks and opens. Additionally, Hive's comprehensive tools enable businesses to foster deeper connections with their customers through data-driven decision-making, ultimately leading to enhanced marketing effectiveness and customer satisfaction.

Description

Develop a comprehensive profile for each client that encompasses all their purchasing history, interactions, and data metrics such as purchase frequency and preferred products, all integrated from various sources into a single customer profile. Reports are generated to assess the accuracy and evolution of the data quality from each source connected to the profile. We address the challenges posed by incomplete or substandard data by utilizing automated tools that rectify inaccuracies, consolidate duplicate profiles, amend incorrect emails and spelling errors, identify targets for enhancement, assign gender, and enrich customer profiles with essential business metrics. Easily segment your customer base with just a few clicks, employing pre-designed filters alongside custom filters tailored to your specific needs. Additionally, create customer clusters based on factors such as purchased products, categories, sizes, average spending, visit frequency, expiration dates, SKUs, preferred stores, RFM metrics, and much more, thereby enabling targeted marketing strategies and improved customer engagement. This holistic approach ensures that every aspect of customer data is leveraged for optimal business outcomes.

API Access

Has API

API Access

Has API

Screenshots View All

No images available

Screenshots View All

Integrations

Magento
QuickBooks Online
QuickBooks Online Advanced
Salesforce
Sugar Sell
Xero
Zoho CRM
emBlue

Integrations

Magento
QuickBooks Online
QuickBooks Online Advanced
Salesforce
Sugar Sell
Xero
Zoho CRM
emBlue

Pricing Details

£1,750/month
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Hive Marketing Cloud

Founded

2010

Country

United Kingdom

Website

hivemarketingcloud.com

Vendor Details

Company Name

WoowUp

Founded

2012

Country

Argentine

Website

www.woowup.com

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Product Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

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