Average Ratings 0 Ratings
Average Ratings 2 Ratings
Description
In today's data-driven landscape, it is crucial for advertisers, ad agencies, and publisher networks to utilize effective tools for the aggregation, analysis, and organization of vast amounts of information. HitPath software enables clients to accurately track and attribute all marketing touchpoints, allowing them to assess measurable customer interactions effectively. By employing a sophisticated suite of tools and reports, businesses can ensure their network operations run smoothly and efficiently. Additionally, safeguarding brand integrity while maintaining compliance is made easy through comprehensive sales tracking. Our Agency Managed Services provide clients with optimal attribution tracking solutions tailored to their specific needs. As the market evolves rapidly, we continually refine our processes to stay aligned with emerging trends. Recognizing that a universal solution is inadequate, HitPath software remains adaptable to the diverse demands of even the most challenging clients, all while upholding the high standards that contributed to our esteemed reputation. Ultimately, we strive to create a more effective and responsive marketing environment for all stakeholders involved.
Description
TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return?
Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales.
All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue.
Trusted by over 150 European advertisers, including major retail and e-commerce brands.
API Access
Has API
No
API Access
Has API
Yes
Integrations
AT Internet
No
Anura.io
Yes
AnyTrack
Yes
Criteo
No
Facebook
No
Google Ads
No
Google Analytics
No
Google Data Studio
No
Google Marketing Platform
No
Google Sheets
No
Integrations
AT Internet
Yes
Anura.io
No
AnyTrack
No
Criteo
Yes
Facebook
Yes
Google Ads
Yes
Google Analytics
Yes
Google Data Studio
Yes
Google Marketing Platform
Yes
Google Sheets
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
1500€/month
Basic
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
HitPath
Website
www.hitpath.com
Vendor Details
Company Name
TrackAd
Founded
2015
Country
France
Website
www.trackad.ai/
Product Features
Affiliate
Affiliate Management
No
Affiliate Tracking
No
Banner Management
No
Commission Management
No
Contest Management
No
Coupon Management
No
Email / Newsletter Communication
No
Fraud Detection
No
Multi Level Marketing (MLM)
No
Multi-Language
No
Social Sharing
No
Campaign Management
Channel Management
No
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No
Product Features
Campaign Management
Channel Management
Yes
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
Yes
Multi-Campaign
Yes
Marketing Analytics
A/B Testing
No
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
No
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
No
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
Yes
Conversion Tracking
No
Cross-Channel Attribution
Yes
Customer Journey Mapping
Yes
Multi-Touch Attribution
Yes
Predictive Analytics
No
ROI Tracking
Yes