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Average Ratings 2 Ratings

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support

Description

In today's data-driven landscape, it is crucial for advertisers, ad agencies, and publisher networks to utilize effective tools for the aggregation, analysis, and organization of vast amounts of information. HitPath software enables clients to accurately track and attribute all marketing touchpoints, allowing them to assess measurable customer interactions effectively. By employing a sophisticated suite of tools and reports, businesses can ensure their network operations run smoothly and efficiently. Additionally, safeguarding brand integrity while maintaining compliance is made easy through comprehensive sales tracking. Our Agency Managed Services provide clients with optimal attribution tracking solutions tailored to their specific needs. As the market evolves rapidly, we continually refine our processes to stay aligned with emerging trends. Recognizing that a universal solution is inadequate, HitPath software remains adaptable to the diverse demands of even the most challenging clients, all while upholding the high standards that contributed to our esteemed reputation. Ultimately, we strive to create a more effective and responsive marketing environment for all stakeholders involved.

Description

TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return? Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales. All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue. Trusted by over 150 European advertisers, including major retail and e-commerce brands.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

AT Internet No 
Anura.io Yes 
AnyTrack Yes 
Criteo No 
Facebook No 
Google Ads No 
Google Analytics No 
Google Data Studio No 
Google Marketing Platform No 
Google Sheets No 
Instagram No 
Pinterest No 
Rakuten LinkShare No 
SaleCycle No 
Snapchat No 
Telegram No 
Tradedoubler No 
Tripadvisor No 
YTZ Yes 
YouTube No 

Integrations

AT Internet Yes 
Anura.io No 
AnyTrack No 
Criteo Yes 
Facebook Yes 
Google Ads Yes 
Google Analytics Yes 
Google Data Studio Yes 
Google Marketing Platform Yes 
Google Sheets Yes 
Instagram Yes 
Pinterest Yes 
Rakuten LinkShare Yes 
SaleCycle Yes 
Snapchat Yes 
Telegram Yes 
Tradedoubler Yes 
Tripadvisor Yes 
YTZ No 
YouTube Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

1500€/month
Basic
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

HitPath

Website

www.hitpath.com

Vendor Details

Company Name

TrackAd

Founded

2015

Country

France

Website

www.trackad.ai/

Product Features

Affiliate

Affiliate Management No 
Affiliate Tracking No 
Banner Management No 
Commission Management No 
Contest Management No 
Coupon Management No 
Email / Newsletter Communication No 
Fraud Detection No 
Multi Level Marketing (MLM) No 
Multi-Language No 
Social Sharing No 

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Product Features

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management Yes 
Multi-Campaign Yes 

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking No 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

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