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Description

In today's data-driven landscape, it is crucial for advertisers, ad agencies, and publisher networks to utilize effective tools for the aggregation, analysis, and organization of vast amounts of information. HitPath software enables clients to accurately track and attribute all marketing touchpoints, allowing them to assess measurable customer interactions effectively. By employing a sophisticated suite of tools and reports, businesses can ensure their network operations run smoothly and efficiently. Additionally, safeguarding brand integrity while maintaining compliance is made easy through comprehensive sales tracking. Our Agency Managed Services provide clients with optimal attribution tracking solutions tailored to their specific needs. As the market evolves rapidly, we continually refine our processes to stay aligned with emerging trends. Recognizing that a universal solution is inadequate, HitPath software remains adaptable to the diverse demands of even the most challenging clients, all while upholding the high standards that contributed to our esteemed reputation. Ultimately, we strive to create a more effective and responsive marketing environment for all stakeholders involved.

Description

TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return? Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales. All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue. Trusted by over 150 European advertisers, including major retail and e-commerce brands.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe Analytics
Anura.io
Awin
Connexity
Criteo
Eulerian
Google Ad Manager
Google Data Studio
Microsoft Power BI
MixCommander
RTB House
Rakuten LinkShare
SaleCycle
Salesforce
Slack
Telegram
TikTok
YTZ
YouTube
trivago

Integrations

Adobe Analytics
Anura.io
Awin
Connexity
Criteo
Eulerian
Google Ad Manager
Google Data Studio
Microsoft Power BI
MixCommander
RTB House
Rakuten LinkShare
SaleCycle
Salesforce
Slack
Telegram
TikTok
YTZ
YouTube
trivago

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

1500€/month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

HitPath

Website

www.hitpath.com

Vendor Details

Company Name

TrackAd

Founded

2015

Country

France

Website

www.trackad.ai/

Product Features

Affiliate

Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi Level Marketing (MLM)
Multi-Language
Social Sharing

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Product Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Alternatives

Alternatives

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