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Description
Highlight's in-home product test platform allows global and emerging CPG brands to innovate, test and launch new physical consumer products. This includes food and beverages, beauty, personal care, and products for children and pets.
Highlight's mission, is to help new consumer products succeed on the market. Highlight's end-to-end Agile ITUT platform streamlines everything, from recruiting to data set, and all the logistics involved in getting product to consumers. Brands can quickly launch IHUTs from their client dashboard and view the responses in real time, often within a few days.
Highlight's clients include Nestle, P&G and Estee Lauder. They have blind-tested products against their competition and benchmarked products in-market for category insight. A well-designed and executed product test can provide reliable data about a wide range of products.
Description
PopResearch is an innovative, fully automated DIY research platform tailored specifically for advertisers. It empowers product, brand, and ad development teams by putting research control directly in their hands, enabling significant savings in both time and finances while producing more actionable insights. The platform excels at concept testing, copy testing, brand and ad tracking, and custom research projects, all completed in a fraction of the time and cost typically required. By leveraging cutting-edge AI, machine learning, and metadata, PopResearch guarantees high-quality research that is closely aligned with the unique needs of users and their target audiences, facilitating the extraction of valuable data insights. Users can select their audience based on a wide range of attitudinal, demographic, and behavioral characteristics. Additionally, they can craft custom surveys tailored to their specific brand and advertising goals. The platform also allows for flexibility in the presentation of results, whether for download, printing, or sharing. In essence, PopResearch provides a comprehensive solution for customizing audience targeting, survey design, and research stimuli to effectively meet individual objectives. This level of personalization ensures that every project is not only relevant but also positioned for maximum impact.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
$59/test
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Highlight
Founded
2020
Country
United States
Website
www.letshighlight.com
Vendor Details
Company Name
PopResearch
Founded
2015
Country
United States
Website
www.popresearch.com
Product Features
Market Research
Benchmarking
No
Compensation Management
No
Data Management
No
Email / Online
No
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
No
Statistical Analysis
No
Survey Management
No
Product Features
Market Research
Benchmarking
No
Compensation Management
No
Data Management
No
Email / Online
No
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
No
Statistical Analysis
No
Survey Management
No
