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Description

The HUP editorial system provides a comprehensive suite of functions designed to enhance the workflow of editors in producing contemporary media products. It includes a range of tools like automatic usage lists that track utilized objects such as images and agency reports, along with features that streamline the organization of text and visuals for everyday tasks. Editors can access an integrated object browser that ensures all media assets are readily available, and a full-text search capability allows for rapid retrieval of photos, articles, and reports within seconds. Each editor is equipped with a personal "tray," a virtual workspace for storing necessary items for immediate or future use. Additionally, the system promotes high productivity by enabling multiple users to collaborate on a single page simultaneously, thereby accelerating the overall process. To further enhance usability, the platform incorporates magnetic help lines and automatic image detail optimization through integration with leading industry software for image enhancement, ensuring that editors can produce high-quality content efficiently. This innovative approach transforms the editorial experience into a more dynamic and effective endeavor.

Description

Most tools in this category are one-click writers. You get a draft, unsourced, and somebody still has to check it. Mastheads works the other way round. Every article starts with research against real sources and carries its citations inline. It is written in a voice you set - tone, reading level, audience, banned words - under a real named byline rather than an admin account. It then passes through independent desks that edit the article rather than grade it: sourcing, standards, fact-check, quality and an editor-in-chief. Any of them can hold it back. What reaches you is the article and its trace: the sources it used, the checks it passed, and the ones it did not. Nothing publishes on its own unless you switch that on for a domain, and anything published unattended carries its EU AI Act Article 50 marker. Publishing goes to seven platforms: WordPress.org, WordPress.com, Ghost, Webflow, Shopify, HubSpot and GoHighLevel. WordPress updates the same post in place; the other six create a new post each time, and the panel tells you which before you press the button. Draft-only is a full mode if you have no site at all. For agencies and portfolio operators the unit is the site: up to 20 from one dashboard, each with its own language, country, sections and authors. You own every article, and you can export all of it - Markdown, HTML, or a whole-account archive - whenever you like. Free 7-day trial, 10 articles, no card. Then Starter $99, Growth $249 or Pro $599 a month.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Adobe InDesign
Adobe Photoshop
Ghost
GoHighLevel
HubSpot Content Hub
Shopify
Webflow
WordPress

Integrations

Adobe InDesign
Adobe Photoshop
Ghost
GoHighLevel
HubSpot Content Hub
Shopify
Webflow
WordPress

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$99/month
Free 7-day trial: 10 articles, 1 site, no card.

Starter $99/month - 40 articles a month, up to 3 sites, 1 seat.
Growth $249/month - 120 articles a month, up to 10 sites, 5 seats.
Pro $599/month - 300 articles a month, up to 20 sites, 20 seats.
Enterprise - uncapped sites and volume, custom integrations and custom CMS targets, agreed per contract.

Extra articles are $3 each and never expire.

Every paid plan gets the full editorial pipeline - custom voice, named bylines, fact-checking, research and the site audit. The plans scale on articles, sites and seats, not on features. Billed in US dollars.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

HUP

Country

Germany

Website

www.hup.de/en/think-media/editorial-system/

Vendor Details

Company Name

Mastheads

Founded

2026

Country

India

Website

mastheads.app

Product Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Product Features

AI Writing

While many AI writing tools typically conclude their process at the drafting stage, Mastheads distinguishes itself by conducting thorough research prior to composing content and providing citations for the sources utilized. Each piece is crafted under a personalized byline that reflects a voice you choose. Additionally, articles undergo rigorous fact-checking and adhere to established standards, with editorial oversight ensuring that content is not released prematurely. The end result transparently indicates what information was verified and what did not meet the criteria. Ultimately, the authority over publication rests with the writer or editor. Once finalized, content can be published across a variety of seven platforms including WordPress.org, WordPress.com, Ghost, Webflow, Shopify, HubSpot, and GoHighLevel, and can be produced in any desired language.

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