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Description

GumGum, a global media and technology company, specializes in contextual intelligence. Since over a decade we have used our machine learning expertise to extract the value from digital content in the advertising and sports industries. GumGum provides a suite of innovative, future-proof solutions for advertisers. Verity™, the company's contextual advertising platform, understands the meaning of images, text and video online. This allows marketers to place ads precisely and safely where people are most interested. GumGum advertising solutions combine contextual targeting and brand safety intelligence, with proprietary high impact ad formats to deliver industry-leading accuracy, efficiency and performance. In-game ads allow brands to harness the power and engagement of a global audience.

Description

We simplify the process for advertisers to reach unique audiences within the most widely used mobile games and applications. Our solutions for mobile advertising, market research, and app monetization not only promote growth but also provide incentives for mobile users. Advertisers can set specific targets for in-app interactions, paying only when users reach predetermined milestones such as completing a game tutorial or finishing a level. A key component of mobile monetization, rewarded video allows publishers to captivate users with video advertisements at strategic moments during gameplay, rewarding them with virtual currency that enhances their gaming experience. Interstitial videos occupy the entire screen during natural transitions in apps or games, featuring a timer and optional skip button for user convenience. Additionally, an offerwall serves as a centralized location within the app for various rewarded advertising opportunities, allowing users to select offers in exchange for virtual currency. This versatile format can be customized to fit any application that utilizes a virtual economy, thereby enhancing user engagement and satisfaction. Ultimately, these advertising strategies foster a more interactive experience for users while providing valuable insights and revenue opportunities for developers.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

152 Media
Bucksense
Easy Monetization
Intuizi
Kochava
NextDNS
Singular

Integrations

152 Media
Bucksense
Easy Monetization
Intuizi
Kochava
NextDNS
Singular

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

GumGum

Founded

2007

Country

United States

Website

www.gumgum.com

Vendor Details

Company Name

Tapjoy

Founded

2007

Country

United States

Website

www.tapjoy.com

Product Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Product Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Alternatives

Alternatives

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